Mobile Ads Could (Literally) Ruin Your Life, Warns Adobe's Latest Funny Spot
More Black Humor From a Clever Campaign
Editor's Pick
We're still loving Goodby Silverstein's "Do You Know What Your Marketing Is Doing?" campaign for Adobe, so another new execution in this clever and funny series is a welcome thing. This one takes aim at mobile advertising for the first time, with a scenario where two guys are on a hike, and one gets bitten by a deadly snake.
His concerned buddy immediately suggests using his phone to search on a medical website for how to deal with a snakebite, which is what we'd all do nowadays, isn't it? Only, there are so many mobile ads popping up, making it impossible for him to look at the page he actually wants -- first he has to sign up for a newsletter, download an app, and so on. Given the black humor of some of the previous spots, you might be able to take a guess at what's going to happen, but it's executed in a totally hilarious way. Matthijs van Heijningen of MJZ directed this one.
Credits
- Date
- Apr 14, 2016
- Agency :
- Goodby Silverstein & Partners
- Brand :
- Adobe
- Client :
- Adobe
- Co-Chairman/Creative :
- Rich Silverstein
- Executive Creative Director :
- Margaret Johnson
- Creative Director :
- Will Elliot
- Creative Director :
- Patrick Knowlton
- Art Director :
- Carlo Barreto
- Copywriter :
- Jonathan Pelleg
- Director, Content Production :
- Tod Puckett
- Senior Producer :
- Benton Roman
- Account Director :
- Theo Abel
- Account Manager :
- Chelsea Bruzzone
- Assistant Account Manager :
- Aliza Niewood
- Group Brand Strategy Director :
- Bonnie Wan
- Brand Strategist :
- Etienne Ma
- Brand Strategist :
- Andrew Mak
- Communications Strategy Director :
- Christine Chen
- Group Communication Strategy Director :
- Dong Kim
- Senior Communications Strategist :
- Victoria Barbatelli
- Communications Strategist :
- Tara Hughes
- Junior Communications Strategist :
- Catherine Kim
- Junior Communications Strategist :
- Nicole Bruno
- Group Research and Analytics Director :
- Margaret Coles
- Research and Analytics Director :
- Cassi Husain
- Business Affairs Manager :
- Heidi Killeen
- Production Company :
- MJZ
- Director :
- Matthijs van Heijningen
- President :
- David Zander
- Senior Executive Producer :
- Eriks Krumins
- Producer :
- Betsy Oliver
- Director, Photography :
- Linus Sandgren
- Production Designer :
- Floyd Albee
- Editorial Company :
- Work Editorial
- Editor :
- Jono Griffith
- Assistant Editor :
- Jasmina Zaharieva
- Executive Producer :
- Marlo Baird
- Producer :
- Jamie Lynn Perritt
- Telecine Company :
- MPC
- Colorist :
- Mark Gethin
- Visual Effects and Finish :
- MPC
- Senior Producer :
- Juliet Tierney
- Shoot Supervisor :
- Michael Gregory
- Shoot Supervisor :
- Jason Schugardt
- 2D Lead :
- Michael Gregory
- 3D Lead Artist :
- Jason Schugardt
- Sound Design and Music :
- Stimmung Music
- Sound Design :
- Stimmng
- Sound Designer :
- Gus Koven
- Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
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