SNCF : Incivility - Cigarette

Small items, big problems.

Published On
Jun 11, 2012

Editor's Pick

The French Railways, SNCF, created a giant sculptures of a cigarette butt and a wad of chewing gum in an effort to draw attention to anti-social behavior on its trains in this outdoor campaign by TBWA/Paris. The five meter sculptures were placed alongside poster executions in Paris train stations. The strapline translates as 'there is no little incivility'.

Credits

Date
Jun 11, 2012
Brand:
SNCF
Client:
SNCF
Agency:
TBWA/Paris
Creative Director:
Eric Holden
Creative Director:
Eric Holden
Creative Director:
Remi Noel
Creative Director:
Philippe Simonet
Creative Director:
Franck Botbol
Art Director:
Sebastien Skrzypczak
Copywriter:
Stephane Kaczorowski
Event Production:
Napoleon Events
Event Production:
Double FX
Event Production:
Caporal Films
Creative Director:
Remi Noel
Creative Director:
Philippe Simonet
Creative Director:
Franck Botbol
Art Director:
Sebastien Skrzypczak
Copywriter:
Stephane Kaczorowski
Event Production:
Napoleon Events
Event Production:
Double FX
Event Production:
Caporal Films

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Project Type