Snickers : Focus Group

Focus groups get bitey

Published On
Jan 12, 2011

Editor's Pick

The focus group for Snickers Peanut Butter Squared bars is full of sharks.

Ideally, there won't be any shark attacks in the media while this spot is airing.

Credits

Date
Jan 12, 2011
Brand:
Snickers
Client:
Snickers
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Copywriter:
Peter Kain
Art Director:
Gianfranco Arena
Executive Producer:
Amy Wertheimer
Production Company:
O Positive
Director:
Jim Jenkins
Director, Photography:
Mott Hupfel
Edit House:
No6
Editor:
Jason Macdonald
Visual Effects House:
Framestore

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Project Type
Tags