Snickers : Hunger Attacks

Public stupidity here.

Published On
May 30, 2012

Editor's Pick

Clearly, parking is a real problem in Russia. After we featured the Parking Douche, an app that named and shamed horrible parkers, here's some new work from Mars and BBDO Russia that's a little more forgiving.

With the assumption that people did stupid things (like park badly) because of hunger, the agency created a roll of Snickers 'Hunger Attacks' caution tape and used it to cordon off examples of stupidity. They also encouraged people to point out examples of public idiocy. The tape was made out of Snickers wrappers and the idea caught on with civic groups who began participating.

Credits

Date
May 30, 2012
Brand:
Snickers
Client:
Snickers
Agency:
BBDO-Russia
Executive Creative Director/Production:
Igor Lutz
Creative Director:
Adrian Ely
Copywriter:
Adrian Docea
Digital Creative Director:
Yuri Mikhailov
Art Director:
Alexander Lubavin
Art Director:
Alexander Gorban
Project Manager:
Svetlana Goryakina
Designer:
Ruslan Latypov
Designer:
Dmitry Sychkov
Web Developer:
Sergey Chikuyonok
Mobile App Developer:
Application Apes

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Project Type