Snickers : Road Trip

With a movable map of the U.S. and a penchant for gluttony in tow, Agency.com, along with TBWA, introduces Snickers enthusiasts and the casual web audience to five historical feasters a Polynesian, a Roman, a Viking, a Pilgrim an

Published On
Aug 29, 2007

Editor's Pick

With a movable map of the U.S. and a penchant for gluttony in tow, Agency.com, along with TBWA, introduces Snickers enthusiasts and the casual web audience to five historical feasters a Polynesian, a Roman, a Viking, a Pilgrim and a King and their cross-country excursion to satisfy their hunger pangs. The landing page is essentially a map of the U.S. that lets users click on a car in various locations to view video executions of the feasters' various adventures, including road travails, singalongs and even a game of "I Spy."

Ultimately, the site will feature close to 20 video vignettes which will be updated weekly through the month of launch. Additionally, biographies of the feasters and photographs of the road-trip give viewers some extra material to chew on.

Credits

Date
Aug 29, 2007
Client:
Mars/Snickers
Agency:
Agency.com
Creative Director:
Kate Cohen
Project Director:
Eric Tordiff
Technology Director:
Matthew Schultz
Senior Art Director:
Justin Smith
Copywriter:
Matthew Carlin
Designer:
Visakh Menon
Designer:
Kristina Sacci
Flash Developer:
Doug Weinberg
Flash Developer:
Won Lee
Flash Developer:
Michael Xue
Video:
Jeff Feder
Production Company:
Mekanism
Director:
Clay Weiner
Art Director:
Jeff Anderson
Copywriter:
Isaac Silverglate
Brand:
Snickers

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Project Type