Powerball Comes to California, Asking You to 'Believe'

Campaign asks you to have some faith in your chances

Published On
Apr 02, 2013

Editor's Pick

The Scala and Kolacny Brothers' "California Dreamin'" cover is the setting for this surprisingly lovely spot for Powerball and the California Lottery out of David & Goliath. Snow -- in the form of balls -- falls from the sky over the citizens of California, while a simple placecard at the end reads: "Believe in Something Bigger."

To launch Powerball, the California Lottery wanted to go beyond showing the great things in life you can do with a lot of money, and focus instead of the possibility of winning the lottery -- a possibility that is, according to Powerball's own FAQ page, about 1 in 175,223,510.

But still, you can't win without trying, and you won't try unless you believe in something bigger than yourself. A digital element invites Californians to post their dreams, while an out-of-home feature will see giant red balls popping up all over the state.


Apr 03, 2013
California Lottery
California Lottery
David & Goliath
Chief Creative Officer:
David Angelo
Executive Creative Director/Production:
Colin Jeffery
Art Director:
Todd Rone Parker
Daniel Kelly
Head of Production:
Carol Lombard
Executive Producer:
Christopher Coleman
Senior Producer:
Nicolette Spencer
Digital Producer:
Diego de la Maza
Associate Producer:
Erica Tremblay
Production Company:
Independent Media
Janusz Kaminiski
Executive Producer:
Susanne Preissler
Head of Production:
Marc Seigel

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