The Scala and Kolacny Brothers' "California Dreamin'" cover is the setting for this surprisingly lovely spot for Powerball and the California Lottery out of David & Goliath. Snow -- in the form of balls -- falls from the sky over the citizens of California, while a simple placecard at the end reads: "Believe in Something Bigger."

To launch Powerball, the California Lottery wanted to go beyond showing the great things in life you can do with a lot of money, and focus instead of the possibility of winning the lottery -- a possibility that is, according to Powerball's own FAQ page, about 1 in 175,223,510.

But still, you can't win without trying, and you won't try unless you believe in something bigger than yourself. A digital element invites Californians to post their dreams, while an out-of-home feature will see giant red balls popping up all over the state.