Zurich Insurance really cares about your property. So much so that they'll rescue your melting snowman and risk life and limb to put it on top of a mountain.
That's the theme of this charming spot, in which Zurich-branded trucks arrive in a dripping village in the Alps on the first day of spring, where the children's snowmen are about to disappear. They put them onto refrigerated trucks, then take them via chairlifts, sleds and some scary-looking ice-climbing up to the frozen top of an Alpine peak.
The ad, which launches first in German cinemas ahead of an international roll-out, will be supported by a digital campaign where people can send in photos of their own snowmen (or create a virtual one) and Zurich will rebuild the winners' entries on top of the peak.
The spot was created by McCann Worldgroup's global team while the social media elements and microsite were created by German agency 247Grad, Koblenz.