This Sad, Lovely Film Starring a Dancing Robot Reminds Us of the Importance of Human Companionship

CLM BBDO and David Wilson Created Tale for Society of St. Vincent de Paul

Published On
Oct 05, 2016

Editor's Pick

With ongoing developments in A.I., we can almost see the day when robots like R2-D2, C3P0 and Wall-E will be part of our daily lives. But this bittersweet story for charity the Society of St. Vincent de Paul reminds us of how real human contact is crucial to keeping us emotionally afloat.

Created out of CLM BBDO Paris and directed by David Wilson via La Pac, "B.E.N. (Bionically Engineered Nursing)," depicts the story of an elderly, house-ridden woman named Claudine, who gets around with the help of a robot assistant. Her A.I. companion, B.E.N., tends to her basic needs -- helping her with dinner, giving her medication at the correct time. But one morning, when B.E.N. tries to get her out of bed, we begin to see how her engineered partner can't live up to a real, human touch. In the end, we see how Claudine, dejectedly has to make due with what she has.

The film seeks to highlight the loneliness that affects 5 million people - one out of eight citizens -- in France. It debuted on September 27th, Saint Vincent de Paul's day and is running in social media and in cinema.

Credits

Date
Oct 05, 2016
Brand:
Society of Saint-Vincent-de-Paul
Client:
Society of Saint-Vincent-de-Paul
Agency:
CLM BBDO-Paris
Creative Director:
Matthieu Elkaim
Art Director:
Charles Dessaux
Copywriter:
Emile Martin
Production Director:
Julien Sanson
Post Producer:
Martine Ferey
Vice President:
Julien Lemoine
Account Manager:
Julien Pinet
Strategic Planning Director:
Corentin Monot
Strategic Planner:
Ophélie Doria
Director, Communications:
Lauren Weber
Chairperson:
Michel Lanternier
Organization:
Society of Saint-Vincent-De-Paul
Director, Communications and Resource Development:
Emmanuelle Duthu
Digital Communications Manager:
Jean-Charles Mayer
Production Company:
La PAC
Director:
David Wilson
Executive Producer:
Jrme Denis
Executive Producer:
Anna Roudaut
1st Assistant Director:
Antoine Ricard
Director, Photography:
Victor Seguin
Editing:
Roxane Huet Ferret
Editing:
Emily Aubry
Post Production:
Mikros
Post Producer:
Fabrice Damolini
Flame Artist:
Laurent Creusot
Flame Artist:
Jao M'changama
Grade:
Sbastien Mingam
Grade:
Magalie Léonard
Sound Production:
THE
Sound Producer:
Raphaël Fruchard

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Project Type