HP : The Society for Parental Mind Control

With the teen market in mind, HP is moving beyond its Hands campaign with something a bit sinisteror stirringdepending on the clientele. Thanks to the help of Firstborn, HP and agency McCann Worldg

Published On
Jul 31, 2007

Editor's Pick

With the teen market in mind, HP is moving beyond its Hands campaign with something a bit sinisteror stirringdepending on the clientele. Thanks to the help of Firstborn, HP and agency McCann Worldgroup launched a Flash 9-intensive website that features a hallucinatory vortex that introduces several HP products ranging from desktop to laptop.

Along with TV, print and viral efforts, Firstborn integrated HP-styled fonts from the familiar TV spots along with a roving kaleidoscope to present a site that soothes parents woes as well of those of kids getting back to school. Guided by the mantra that you deserve the best of everything along with wicked-sick computers that kick a whole lotta butt-serious butt, visitors can actually send "mind control" messages to their parents with specific products in the HP line, and of course, reap the benefits of a nice digital purchase.

Credits

Date
Jul 31, 2007
Client:
HP
Agency:
McCann Worldgroup/San Francisco
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
Group Creative Director:
Brad Cohn
Senior Copywriter:
Rod Middleton
Associate Creative Director, Art Director:
Jon Whitman
Agency Producer:
Therese Vreeland
Web Agency Producer:
Gabriela Tovar
Web Developer:
Sam Mansour
Web Developer:
Jose Rivera
Production Company:
H.S.I
Director:
The Malloys
Executive Producer:
Rebecca Skinner
Head of Production:
Michael McQuhae
Producer:
William Green
Editorial Company:
Barbary Post
Editor:
Bob Spector
Executive Producer of Editorial:
Kristen Jenkins
Audio Record/Mix:
M Squared
Engineer:
Mark Pitchford
Sound Design:
Dustpan/Zack Smith
CGI/Final Edit:
ntropic
CGI Executive Producer:
Dana Townsend
Inferno:
Nathan Robinson
3D Artist:
Andrew Sinagra
CGI:
Zara Finlay
Senior Producer:
Craig Elimeliah
Senior Developer:
Peter Ahlberg
Creatives:
Joon Park
Post Executive Producer:
Kristen Jenkins
Brand:
HP

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Project Type