Summer Is a Time for Break-Ups in Corona's Breezy Campaign
Seasonal Ads Bring Fresh Twist to Category
Editor's Pick
Last year, Corona welcomed the summer with a pair of beautiful ads in which Winter, personified, reads a longing love letter to the warmer season. This time around, it's all about break-ups, with two new spots in which people part ways with those things that are holding them back from enjoying summer's delights.
Created out of The Community and directed by Skunk's Paul Minor, they show how one former couch potato has a talk with his sofa to say he's leaving to chase the sun and a dream and how another 9-to-5er tells his alarm clock, "It's not you, it's me" so he can hang with the sun and the moon. "I don't want you waking me up while I'm living the dream," he says.
While the ads, like much advertising today, continue to show plenty of free-wheeling shots of beautiful Millennials enjoying themselves, the thoughtful voiceovers bring a refreshing twist to the category.
Credits
- Date
- Jul 12, 2016
- Brand :
- Corona
- Client :
- Corona
- Agency :
- The Community
- Chief Creative Officer :
- Jose Molla
- Chief Creative Officer :
- Joaquin Molla
- Creative Director :
- Rodrigo Butori
- Creative Director :
- Kathy Hepinstall
- Senior Art Director :
- Aaron Willard
- Senior Copywriter :
- Aaron Zimroth
- Vice President, Integrated Production :
- Laurie Malaga
- Senior Producer :
- Andy Murillo
- Executive Director, Planning :
- Andrew Speyer
- Group Account Director :
- Mattia Nicodano
- Account Director :
- Maryanne Dammrich
- Account Executive :
- Sophia Gonzalez
- Production Company :
- Skunk
- Director :
- Paul Minor
- Owner :
- Factor
- Chief Operating Officer :
- Shelly Townsend
- Executive Producer :
- Shelly Townsend
- Executive Producer :
- Jeanne Stawiarski
- Head of Production :
- Jeanne Stawiarski
- Line Producer :
- Ryan Creighton
- Local Producer :
- Federico Masini
- Post Production :
- Vapor Post
- Editor :
- Jorge Vallejo
- Colorist :
- Rudel Reyes
- Online :
- John Holzman
- Music :
- John Pszwaro
- Chief Marketing and Brand Officer :
- Jim Sabia
- Vice President, Brand Marketing :
- Jhon Alvarado
- Senior Brand Manager :
- Carelys Hepbum Sr.
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