Summer Is a Time for Break-Ups in Corona's Breezy Campaign

Seasonal Ads Bring Fresh Twist to Category

Published On
Jul 12, 2016

Editor's Pick

Last year, Corona welcomed the summer with a pair of beautiful ads in which Winter, personified, reads a longing love letter to the warmer season. This time around, it's all about break-ups, with two new spots in which people part ways with those things that are holding them back from enjoying summer's delights.

Created out of The Community and directed by Skunk's Paul Minor, they show how one former couch potato has a talk with his sofa to say he's leaving to chase the sun and a dream and how another 9-to-5er tells his alarm clock, "It's not you, it's me" so he can hang with the sun and the moon. "I don't want you waking me up while I'm living the dream," he says.

While the ads, like much advertising today, continue to show plenty of free-wheeling shots of beautiful Millennials enjoying themselves, the thoughtful voiceovers bring a refreshing twist to the category.


Jul 12, 2016
Brand :
Client :
Agency :
The Community
Chief Creative Officer :
Jose Molla
Chief Creative Officer :
Joaquin Molla
Creative Director :
Rodrigo Butori
Creative Director :
Kathy Hepinstall
Senior Art Director :
Aaron Willard
Senior Copywriter :
Aaron Zimroth
Vice President, Integrated Production :
Laurie Malaga
Senior Producer :
Andy Murillo
Executive Director, Planning :
Andrew Speyer
Group Account Director :
Mattia Nicodano
Account Director :
Maryanne Dammrich
Account Executive :
Sophia Gonzalez
Production Company :
Director :
Paul Minor
Owner :
Chief Operating Officer :
Shelly Townsend
Executive Producer :
Shelly Townsend
Executive Producer :
Jeanne Stawiarski
Head of Production :
Jeanne Stawiarski
Line Producer :
Ryan Creighton
Local Producer :
Federico Masini
Post Production :
Vapor Post
Editor :
Jorge Vallejo
Colorist :
Rudel Reyes
Online :
John Holzman
Music :
John Pszwaro
Chief Marketing and Brand Officer :
Jim Sabia
Vice President, Brand Marketing :
Jhon Alvarado
Senior Brand Manager :
Carelys Hepbum Sr.

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