Like Mindless Destruction? This One Is For You

Hanes smashes stuff up to promote Comfortblend clothing

Published On
May 20, 2013

Editor's Pick

In a series of YouTube videos for Hanes promoting its ComfortBlend line of clothing, a quirky character called Al Lenderson demonstrates the brand's softness by conducting a series of destructive experiments. The brand's digital agency, 360i, devised the "Soften the Blow" content to target men. If you like watching Ming vases getting smashed up, or soft fruit being sling-shotted against a gong, this will liven up your work day.