Sol Republic : Headphones for Cats

Cool for cats.

Published On
Aug 06, 2012

Editor's Pick

Gavin McInnes, creative director at New York agency Rooster, is the star of this infomercial-style film, promoting Sol Republic's latest product - headphones for cats. Yes, they really do exist (ten were made and will be sold at the fur-raising price of $999, with all proceeds donated to the ASPCA) - although, as seen as in this spot, getting them to stay on kitty's head might be something more of a challenge. The headphones were inspired by DJ/producer deadmau5's pet cat, Professor Meowingtons pHd, and designed by digital artist Joshua Davis. Rooster is distributing the viral video through its new video content arm, Spur.

Credits

Date
Aug 06, 2012
Agency:
Rooster
Brand:
Sol Republic
Client:
Sol Republic
Creative Director:
Gavin McInnes
Director:
Rob Gilbert
Executive Producer:
Sebastian Eldridge
Executive Producer:
Saxon Eldridge
Copywriter:
Phil Matarese
Copywriter:
Gavin McInnes
Production Manager:
Kaitlin Del Campo
Editor:
Alain Alfaro
Color:
Blase Theodore

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Project Type