[solidcore] had a solid workout, but they needed to hone in on their brand story. And how do you tell a compelling brand story? By honing in on brand purpose – and getting up close and personal with those who live it. We knew there was more to [solidcore] than just a sweaty workout, so we dug deep to identify the brand’s core values, pulled in some brand purpose, and produced a brand anthem video inspiring people to create the strongest version of themselves. The result: A brand anthem video dripping with motivation.