JC Decaux : Some Signs Can't Be Ignored
Bad driving gets the finger.
Published On
Jan 17, 2012
Editor's Pick
For a JC Decaux road safety campaign, agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv caught drivers' attentions with these signs resembling Stop signs, except the signs were actually giving the finger. They were placed near Junctions in order to highlight the danger of not stopping at Stop signs, a major cause of accidents.
Credits
- Date
- Jan 17, 2012
- Brand:
- JC Decaux
- Client:
- JC Decaux
- Chief Creative Officer:
- Tzur Golan
- Executive Creative Director:
- Sagi Blumberg
- Executive Creative Director:
- Roy Cohen
- Art Director:
- Shira Ronen
- Copywriter:
- Ido Cohen
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Project Type
