JC Decaux : Some Signs Can't Be Ignored

Bad driving gets the finger.

Published On
Jan 17, 2012

Editor's Pick

For a JC Decaux road safety campaign, agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv caught drivers' attentions with these signs resembling Stop signs, except the signs were actually giving the finger. They were placed near Junctions in order to highlight the danger of not stopping at Stop signs, a major cause of accidents.

Credits

Date
Jan 17, 2012
Brand:
JC Decaux
Client:
JC Decaux
Agency:
Shalmor Avnon Amichay/Y&R Tel Aviv
Chief Creative Officer:
Tzur Golan
Executive Creative Director:
Sagi Blumberg
Executive Creative Director:
Roy Cohen
Art Director:
Shira Ronen
Copywriter:
Ido Cohen

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Project Type