A web film from Nike Running and Wieden + Kennedy debuts a girl who just cannot stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes. A collaboration between W+K Portland and Sao Paolo, this film and follow up episodes featuring the boyfriend, grandparents, the dog and girlfriends will air on Nike's digital and social channels.
The campaign will also amplify the "Never Stop Running" idea, challenging runners to go out and create conversation around running in their communities. Nike will present running "challenges" via its Facebookpage.