Nokia : Somebody Else's Phone Website

Meet Anna, Jade and Luca, three characters whose lives are on full display in Wieden + Kennedy's new integrated "Supernova" campaign for Nokia. The website portion of the campaign turns visitors into voyeurs, where t

Published On
Dec 31, 2008
Somebody Else's Phone Website

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Meet Anna, Jade and Luca, three characters whose lives are on full display in Wieden + Kennedy's new integrated "Supernova" campaign for Nokia.

The website portion of the campaign turns visitors into voyeurs, where they can follow the lives of each character by viewing content within their Nokia 7610 handsets. This includes a contact list, music and a "live feed" option to watch characters' lives unfold throughout each day via text messages. Visitors can also add the characters as Facebook friends to interact with them on a more personal basis.

The storylines for Anna, Jade and Luca, which take place in three different time zones, will actually evolve online through a 24/7 feed of new content over six weeks.