T-Mobile Replaces Girl in Pink with Cowboy Hat

Spot promotes company's new pricing

Published On
Mar 25, 2013

Editor's Pick

T-Mobile today announced a new pricing structure that will let you break away from the bullying of other phone carriers and get an honest-to-goodness new iPhone5 for just $99 down, sans contract. To promote its new brand positioning, the company released this Wild West-themed spot that notably does not feature Carly Foulkes, the "girl in pink" who has been its spokesperson and symbol, with a rose-colored cowboy hat -- which one renegade bravely jams onto his head as he leaves the bullying to others.