LG : Something's Lurking

I'll never put on a life jacket again

Published On

Dec 01, 2010

Editor's Pick

Y&R New York and Psyop transcend Jaws cliches with this visually stunning spot for the LG Kompressor vacuum.

The spot is surprisingly dramatic for the category, evoking not just terror at the beach but horrific maritime disasters (the SS Indianapolis comes to mind, as does one of Creativity's sad-favorite NY landmarks, the Battery Park Merchant Mariner's Memorial sculpture by Marisol Escobar. Haunting.)

Most Popular

Ford launches the electric Capri by ‘rewiring’ vintage Capri spots

Sparkling Ice brings back Annie Murphy as ‘chief flavor officer’ and pushes its caffeine line

A mixtape leads to love in Michael Gracey’s sweet Apple film for Chinese New Year

Credits

Date: Dec 02, 2010

Brand :: LG

Client :: LG

Agency :: Young & Rubicam-New York

Executive Creative Director :: Scott Vitrone

Executive Creative Director :: Ian Reichenthal

Global Creative Director :: Stuart Harricks

Global Creative Director :: Andrew McKechnie

Vice President/Creative Director/Art Director :: Gabriel Hoskins

Creative Director/Writer :: Cheryl Chapman

Executive Director, Content Production :: Lora Schulson

Executive Director, Content Production :: Nathy Aviram

Senior Content Producer :: Tennille Teague

Music Executive Producer :: Eric David Johnson

Producer Assistant :: Luiza Naritomi

Production Company :: Psyop/Smuggler

Director :: Psyop

Creative Director :: Marie Hyon

Creative Director :: Marco Spier

Executive Producer :: Lucia Grillo

Executive Producer :: Justin Booth-Clibborn

Executive Producer :: Lydia Holness

Producer :: Michael Neithardt

Producer :: Sean Sullivan

Executive Producer/Partner (Smuggler) :: Patrick Milling Smith

Executive Producer/Partner (Smuggler) :: Brian Carmody

Executive Producer/COO (Smuggler) :: Lisa Rich

Executive Producer :: Allison Kunzman

Head of Production :: Laura Thoel

Live Action Producer :: Erin Wile

Director, Photography :: Fred Elmes

Animation :: Psyop

3D Lead Artist :: Christian Bach

3D Artist :: Todd Akita

3D Artist :: Alvin Bae

3D Artist :: Jonah Friedman

3D Artist :: David Barosin

3D Artist :: Miguel Salek

3D Artist :: Xuan Siefert

3D Artist :: Jimmy Gass

3D Artist :: Pat Porter

3D Artist :: Kitty Lin

3D Artist :: Keith Kim

2D Lead Artist :: Nick Tanner

2D Artist :: Adam Flynn

2D Artist :: Dan Short

Designer :: Anh Vu

Designer :: Jonathan Saunders

Editor :: Cass Vanini

Storyboard Artist :: Ben Chan

Tracking :: Joerg Liebold

Design Intern :: Sam Ballardini

Design Intern :: Hung Liao

Music and Sound Design :: Q Department

Sound Director :: Sound Lounge

Mixer :: Philip Loeb

Executive Producer :: Gloria Pitagorsky

Need a credit fix? Contact the Creativity Editors

Project Type

Video