Wistful Renditions of 'Somewhere Over the Rainbow' Make This Expedia Ad Special

Spot From Australia Captures Our Yearning for Travel

Published On
Feb 24, 2015

Editor's Pick

A series of characters wistfully sing "Somewhere Over the Rainbow" as they go about their everyday lives, dreaming about where they'd like to travel in this touching spot for Expedia Australia and New Zealand. The ad, created by DDB Sydney and directed by Sean Meehan of Soma Films, shows them longing to travel for different reasons -- a taxi driver's nostalgic trip to Europe, a woman dreaming of visiting a friend in New York, the young girl who wants to experience Cambodia -- illustrating how Expedia can help make their dreams a reality. It's a contrast in tone to the agency's previous campaign, which showed office stationery feeling abandoned by people gone on vacation., Here, the music and stories capture our yearning for travel, and will certainly resonate with anyone who hasn't been on vacation for a while.

Credits

Date
Feb 24, 2015
Agency :
DDB-Sydney
Brand :
Expedia
Client :
Expedia
Production Company :
Soma Films
Director :
Sean Meehan
Creative Partner :
Noah Regan
Senior Art Director :
Noah Regan
Senior Copywriter :
Trent Christie
Head of Production :
Brendan Johnson
TV Producer :
Rachel Solomon
Senior Business Director :
Lena Dawson
Senior Business Manager :
Alex Clark
Senior Graphic Designer :
Domenic Bartolo
Chief Creative Officer :
Toby Talbot

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Project Type
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