This Intense Ad Starring Kevin Durant Takes an Unexpectedly Ridiculous Turn

Funny Ad From GS&P S.F. Promotes NBA Star's Tie-Up With Sonic

Published On
Jun 05, 2015

Editor's Pick

Goodby, Silverstein & Partners captures former NBA MVP Kevin Durant of the Oklahoma City Thunder in an intense moment on the court in this new spot that broke during the NBA finals last night. Shot in black and white and directed by Biscuit's Clay Weiner, the ad bears all the hallmarks of a Nike or Gatorade ad -- but it turns out, it's for something really surprising.

Poised to make a free throw with sweat dripping from his brow, Durant stares up at the basket and dribbles slowly as a ref looks on from the sideline."When I'm on the court, it's all about focus," his voiceover explains. But as the V.O. continues, things start to take a hilarious turn when Durant's attention meanders to thoughts of Sonic's Candy Slushes, like Blue Raspberry Slush With Nerds Candy and Green Apple Slush with Jolly Rancher and then to even more ridiculous scenarios of his working as a "jolly rancher."

The ad promotes the NBA star's Signature Slushes at the fast feeder. In April he had signed onto a partnership with the Oklahoma City-based drive-in chain.

Credits

Date
Jun 05, 2015
Brand:
Sonic
Client:
Sonic
Agency:
Goodby Silverstein & Partners
Sonic Chief Executive Offier and President:
Cliff Hudson
Sonic Senior Vice President, and CMO:
Todd Smith
Director, Brand Advertising:
Molly Brill
Associate Creative Director/Writer:
Jon Wolanske
Art Director:
Sean Smith
Copywriter:
Kevin Steele
Director, Broadcast Production:
Tod Puckett
Executive Creative Director/Partner:
Margaret Johnson
Broadcast Producer:
Matthew Winks
Broadcast Producer:
Christine Oh
Broadcast Producer:
Christina Wells
Group Account Director:
Leslie Barrett
Account Director:
Jenna Duboe
Account Manager:
Melody Cheung
Assistant Account Manager:
Olivia Mullen
Group Brand Strategy Director:
Bonnie Wan
Senior Brand Strategist:
Melanie Wong
Brand Strategist:
Suhail Shaikh
Group Communication Strategy Director:
Dong Kim
Senior Communications Strategist:
John-James Richardson
Research and Analytics Director:
Heather Barrett
Business Affairs Director:
Bess Cocke
Business Affairs Associate Director:
Judy Ybarra
Business Affairs Manager:
Jane Regan
Business Affairs Manager:
Chrissy Shearer
Senior Broadcast Traffic Manager:
Edgar Ornelas
Production Company:
Biscuit Filmworks
Director:
Clay Weiner
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Producer:
Lisa Stockdale
Editorial:
ARCADE
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Senior Editor:
Nick Rondeau
Editor:
Healy Snow
Online/Visual Effects:
Timber
Creative Director/Partner:
Jonah Hall
Creative Director/Partner:
Kevin Lau
Executive Producer:
Chris Webb
Lead Flame Artist:
Chris Homel
Audio Mix:
Lime Studios
Mixer:
Joel Waters
Assistant Mixer:
Kayla Phungglan
Art Director:
Sean Farrell
Copywriter:
Colin Nissan
Editor:
Healy Snow

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Project Type