Sega Turns a Parkour Gym Into Stages From Sonic the Hedgehog
Fans Will Be Able to 'Live the Game' in California
By
Alexandra Jardine
Published On
Dec 15, 2017
Editor's Pick
Sega is celebrating a new version of its iconic Sonic the Hedgehog video game by transforming a parkour gym into several of the title's most notable stages.
Fans will be able to "live the game" by climbing, jumping and even flying through the same obstacles from the screen at the Tempest parkour gym in Hawthorne, California.
The campaign, by the Ayzenberg Group, will also involve social influencers and parkour pros, who are being encouraged to capture their experiences at the "Sonic Forces Academy" from Dec. 19.
Credits
- Date
- Dec 15, 2017
- Agency :
- Ayzenberg Group
- Brand :
- Sega
- Client :
- Sega
- Vice President, Client Services :
- Francesca Forgach
- Account Supervisor :
- Uday Malhotra
- Director, Content Strategy :
- Lindsey Buchanan
- Chief Brand Officer and Senior Vice President :
- Ivo Gerscovich
- Senior Marketing Manager :
- Ari Sapriel
- Associate Marketing Manager :
- Nathan Shabazi
- Community Manager :
- Aaron Webber
- International Marketing Manager :
- Reena Sood
- Community Manager :
- Ibrahim Bhatti
- Creative Services Video Producer :
- Chris Bailey
- Athlete :
- Erik Mukhametshin
- Athlete :
- Jesse La Flair
- Athlete :
- Sydney Olson
- Gaming Influencer :
- Matthew Patrick
- Gaming Influencer :
- Jirard Khalil
- Gaming Influencer :
- Tom Cassell
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Industry
Project Type