adam&eve/DDB London created this dance-themed spot for Sony Mobile, set to the soundtrack of MichaelJackson's "Slave To The Rhythm." Promoting the Sony Xperia Z2, which features new 4K screen technology exclusive to Sony, it shows how a choreographer uses his mobile to record and capture events to help inspire him in directing a performance. This includes recording a guy dancing on the subway, and taking his phone into the bath (the new phone is also waterproof). The tagline is "the difference is in the details." The spot was directed by Ben Newman at Pulse and breaks online today.