Fight for Peace Becomes Poetic in New Ad for Sony PS4 'Killzone: Shadow Fall'

BBH New York Brings Emotional Backstory to the Guns and Violence

Published On
Nov 04, 2013

Editor's Pick

Sony's new PS4 console will soon hit the shelves, and along the way, we'll be seeing the launch of major new titles, including the latest installment of the Killzone franchise, "Shadowfall." BBH New York introduces the new game with this riveting spot directed by Biscuit's Noam Murro that contextualizes all the violence of warfare with the emotional complexities that surround it. Rather than focusing on new moves and capabilities, the spot follows the moral journey of one of the game's "shadow marshals" and what motivates his fight: the pledge to "uphold the sanctity of life."

The campaign includes an accompanying website, taketheoath.com, which will showcase an extended version of the spot and debut more features closer to the game's launch on November 15.

Credits

Date
Nov 04, 2013
Brand:
Sony Playstation Killzone Shadow Fall
Client:
Sony Playstation Killzone Shadow Fall
Agency:
BBH-New York
Chief Creative Officer:
John Patroulis
Executive Creative Director:
Ari Weiss
Interactive Creative Director:
Tim Nolan
Copywriter:
Ian Hart
Art Director:
Dave Brown
Designer:
Rahim Masunu
Broadcast Producer:
Kate Morrison
Interactive Producer:
Jenn Mann
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Digital Production:
The Famous Group
Managing Director:
Shawn Lacy
Executive Producer:
Colleen O'Donnell
Executive Producer:
Orlando Wood
Producer:
Charlotte Woodhead
Director, Photography:
Simon Duggan
Editorial Company:
Work Post
Editor:
Neil Smith
Assistant Editor:
Adam Witten
Executive Producer:
Erica Thompson
Post Production:
MPC
Music:
Missing Pieces, Inc.
Music:
Atticus Ross
Music:
Claudia Sarne
Music:
Leopold Ross
Sound Design:
Brian Emrich
Audio Mix:
Sound Lounge
Assistant Mixer/Audio Post:
Mark Ledwidge
Mixer/Audio Post:
Tom Jucarone
VO Record and Mix:
Rohan Young
VO Record and Mix:
Lime Studios
Director, Interactive:
Michael Marina
Interactive Producer:
Sofia Anjum
Interactive Producer:
Annie Chen
Development Team Lead:
Hayk Bezirganyan
Technical Lead:
Brandon Fisch
Development:
Anthony Sherritt
Interactive Project Manager:
David McGreavy
UX/IA Team:
Brittany Faix
UX/IA Team:
Melissa Sweet
Design:
Mark Hughes
Animation:
Spencer Dina
Director, Digital Strategy:
Sonya Cifuentes-Hiss
Interactive Account Executive:
Magali Huot
Visual Effects Executive Producer:
Justin Brukman
Head of New Business/Producer:
Camila De Biaggi
Creative Director:
Alex Lovejoy
Visual Effects Supervisor:
Vicky Osborn
Visual Effects Supervisor:
Jim Radford
Visual Effects Team:
Vicky Osborn
Visual Effects Team:
Bill Dorais
Visual Effects Team:
Andres Weber
Visual Effects Team:
Kevin Lu
Visual Effects Team:
Ashley Bernes
Visual Effects Team:
Charlotte Bae
Visual Effects Team:
Shane Simpson
Visual Effects Team:
Stu Schwartz
Visual Effects Team:
Mike Marcek
Visual Effects Team:
Chris Bernier
Visual Effects Team:
Vanessa Lee
Visual Effects Team:
Grae Revell
Digital Matte Painting:
Martin Boksar
Digital Matte Painting:
Emma Taylor
Digital Matte Painting:
Vidhu Venkat
Digital Matte Painting:
Somnath Patra
2D Lead:
Alex Lovejoy
Compositing:
Sang Lee
Compositing:
Carl Fong
Compositing:
Mikael Pettersson
Compositing:
Jonathan McKee
Compositing:
Asuka Otake
Telecine:
Adrian Seery
Telecine Producer:
Claudia Guevara
Telecine:
Daniel Silverman

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Project Type