Playstation 4 Advocates A 'Perfect Day' Of Destroying Your Mates

Spot By BBH Bigs Up Multiplayer Experience

Published On
Oct 15, 2013

Editor's Pick

It's not the first time Lou Reed's classic Perfect Day has been used in advertising. (This version, recorded by the BBC in 1997, remains a classic). But the juxtaposition of the song with violence in Sony's first spot for Playstation 4 more recalls the track's use in the movie Trainspotting - and it's effective. Featuring two players taking part in a virtual sword battle, car race and Sci-Fi style shootout (and looking really happy about it) it's aimed squarely at those looking for a multiplayer game experience. In other words, spending a perfect day trying to obliterate their friends.

The film by BBH New York, was directed by Matthijs Van Heijningen out of MJZ. It launches this week ahead of Playstation 4's U.S. release on November 15 and coincides with the launch of Sony's new interactive website, Greatness Awaits (also the spot's tagline).

Credits

Date
Oct 15, 2013
Agency:
BBH-New York
Brand:
Sony Playstation
Client:
Sony Playstation
Production Company:
MJZ
Director:
Matthijs van Heijningen
Chief Creative Officer:
John Patroulis
Executive Creative Director:
Ari Weiss
Creative Director/Creative:
Gerard Caputo
Creative Director/Creative:
Chris Maiorino
Lead Senior Producer:
Jennifer Moore Bell
Senior Producer:
Kate Morrison
Head of Integrated Production:
Justin Booth-Clibborn
Director, Photography:
Joost Van Gelder
President:
David Zander
Executive Producer:
Scott Howard
Producer:
Donald Taylor
Production Designer:
Robin Brown
Wardrobe:
Legacy Effects
Additional Photography:
Martin Matiasek
Production Company:
Bohemia
Producer:
Sherry Baumgart
Editorial:
Union Editorial
Executive Producer:
Caryn Maclean
Senior Producer:
Sara Mills
Editor:
Jono Griffith
Assistant Editor:
Megan Swados
Visual Effects/Finishing:
The Mill - New York
Music:
Lou Reed
Additional Music:
Human
Sound Design:
Human
Mix:
Sound Lounge
Mixer:
Tom Jucarone

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