Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools. But wait...there's something wrong. The pool is empty except for a solitary floating lilo, the ice creams are crawling with wasps, the tennis court is full of unplayed balls and the streets are silent. Has there been a zombie apocalypse, you might wonder? Happily (or, you might say, depressingly) no -- everyone's inside playing PlayStation.
The spot, by BBH New York, is part of a global initiative to celebrate gaming and promote the brand's Days of Play initiative being held in several markets. It runs from June 9-17.