Sony PlayStation's new ad is a giant game of chess
Francois Rousselet helms latest blockbuster spot from Adam&Eve/DDB
Editor's Pick
Chess had a giant moment in popular culture earlier this year with the success of Netflix's "The Queen's Gambit." And now the traditional board game is influencing a more modern form of gaming; it's the centerpiece of Sony Playstation's latest blockbuster commercial.
The new spot revolves around an epic game of chess, set in a city laid out like a giant chessboard where a cast of exotically-costumed chess piece characters battle against each other.
It tells the story of two rival kings, but follows the progress of a lowly pawn as she makes her way through the city. On her journey she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team. Amongst the chess references there are also plenty of gaming Easter eggs, with references to "Fortnite," "Fall Guys," "Final Fantasy" and more.
The spot was directed by Francois Rousselet via Riff Raff Films for Adam&Eve/DDB; VFX and post were out of Untold Studios.
Sony's SVP and head of global marketing Eric Lempel said in a blog post about the spot that it "takes the viewer on a reimagined journey through one of history’s oldest and most revered games. In a fantastical city as the backdrop, play is governed by rules and limitations — and we see what happens when one player defies conventions and stands triumphant, proving that play has no limits."
Credits
- Date
- Sep 13, 2021
- Client :
- Sony Playstation
- Agency :
- Adam & Eve/DDB
- Senior Vice President Head of Global Marketing :
- Eric Lempel
- Senior Vice President Global Marketing :
- Mary Yee
- Director Global Brand Marketing :
- Adam Grant
- Senior Manager Global Brand Marketing :
- Jayne Murphy
- Manager Global Brand & Platform Marketing :
- Dianne Segovia
- Global Brand Manager :
- Alejandro Villero
- Global Brand Manager :
- Mattia Maccario
- Joint Chief Executive Officer :
- Mat Goff
- Chief Creative Officer :
- Richard Brim
- Executive Creative Director :
- Ant Nelson
- Executive Creative Director :
- Mike Sutherland
- Art Director :
- Xander Hart
- Copywriter :
- Edward Usher
- Chief Production Officer :
- Anthony Falco
- Agency Producer :
- Nikki Cramphorn
- Agency Producer :
- Panos Louca
- Agency Assistant Producer :
- Claire Peacock
- Project Director :
- Sam McGeorge
- Planning Director :
- David Mortimer
- Managing Partner :
- Sarah Coleman
- Business Director :
- Pip Shepherd
- Account Director :
- Mitch Lovich
- Account Manager :
- Madeleine Burrell
- Account Executive :
- Jemima St Aubyn
- Executive Content Director :
- Simon Adamson
- Head of Content :
- Jessica Taylor
- Social Director :
- Sophie Chaytor-Grubb
- Senior Content Creative :
- Matthew Osborne
- Digital Display Lead :
- Marceline Le Gaufey
- Agency Integrated Producer :
- Peter Williams
- Assistant Integrated Producer :
- Scarlett Rudd
- Assistant Integrated Producer :
- Richard Bailey
- Legal :
- Trine Odin
- Legal :
- Tom Campbell
- Legal :
- Candice Macleod
- Legal :
- Freya Vale
- Business Affairs :
- Dolores King
- Business Affairs :
- Layla Husted
- Design :
- King Henry Studio
- Head of Design :
- Paul Knowles
- Lead Designer :
- Scott Silvey
- Artworker :
- Chris Holiday
- Studio Manager :
- Rob Wallis
- Global Business Director :
- Sybille Chrissoveloni
- Account Director :
- Nicoletta Corradi
- Account Manager :
- George Letheren-Smith
- Operations Manager :
- Jon Phillips
- Senior Producer :
- Laura Frischke
- Producer :
- Nicola Shanks
- Producer :
- Mandy Amoah
- Senior Editor :
- David Smith
- Editor :
- Lewis Cyrus Thompson
- QC :
- Stuart Moore
- QC :
- Chloe Maudsley
- Joint Head of Integrated Production :
- Cave Ellson
- Digital Resource Manager :
- Jamie Demetriadi
- Creative Technology Director :
- Hash Milhan
- Digital design director :
- Sam Butler
- Digital design director :
- Mauricio Brandt
- Technical Lead :
- Ben Aldrich
- Full Stack Developer :
- Jack Christian
- Lead QA Manager :
- Mark Sadler
- Media Agency :
- Mediacom
- Localisation Agency :
- EG+
- Production Company :
- Riff Raff Films
- Director :
- Francois Rousselet
- Owner of Riff Raff :
- Matthew Fone
- EP :
- Tom Berendsen
- EP :
- Tracey Cooper
- Producer :
- Jane Tredget
- Production Manager :
- Stuart Butterworth
- Production Manager :
- Boris Franchi
- Production Assistant :
- Charlie Jones
- Director of Photography :
- Khalid Mohtaseb
- Production Designer :
- Pirra Lorenzo
- 1st AD :
- Chris Kelly
- Movi Operator :
- Myron Mance
- MoVi 1st AC :
- Frank Gardner
- Costume Designer :
- Kate Forbes
- Costume Assistant :
- Jon Revell
- Service Production Company :
- Papaya Films
- Producer :
- Tomek Skrodzki
- Production Manager :
- Darek Kozyra
- Production Manager :
- Jimmy Gradziuk
- Production Coordinator :
- Ola Krzykowska
- Production Coordinator :
- Kasia Kordecka
- Production Coordinator :
- Pawel Majewski
- Unit Manager :
- Remik Kubiak
- Unit Manager :
- Wojtek Strzeiński
- 2nd AD :
- Roma Zachemba
- 1st AC :
- Macin Studniarek
- Steadicam :
- dam Mendry
- Grip :
- Edwin Wolski
- Gaffer :
- Pawel Chiczewski
- Production Designer :
- Monika Sajko
- Costume Stylist :
- Kasia Lewinska
- Hair & Makeup Artist :
- Dominika Dylewska
- Stunt :
- Tomek Lewandowski
- Edit Company :
- Everest Studios
- Edit Company :
- Stitch Editing
- Producer :
- Fanny Huguet
- Editor :
- Nicolas Larrouquere
- Editor :
- Charlie Rotberg
- Managing Director :
- Angela Hart
- Grade :
- Julien Alary
- Post Production :
- Untold Studios
- Executive Creative Director :
- Neil Davies
- Executive Producer :
- Ian Berry
- Executive Producer :
- Tom Igglesden
- Post Producer :
- Ellie Joseph
- Post Producer :
- George Reid
- Production Assistant :
- Jordan Maloga
- CD :
- Dave Fleet
- VFX Supervisor :
- Alex Gabucci
- VFX Supervisor :
- Amir Bazazi
- VFX Artist :
- Adam Chabane
- VFX Artist :
- Alex Doyle
- VFX Artist :
- Alice Haynes
- VFX Artist :
- Amir Bazazi
- VFX Artist :
- Andres Ramos
- VFX Artist :
- Ant Allen
- VFX Artist :
- Aurelien Lemonnier
- VFX Artist :
- Becky Clay
- VFX Artist :
- Ben Harris
- VFX Artist :
- Ben McIlveen
- VFX Artist :
- Benoit Paya
- VFX Artist :
- Briag Mallat
- VFX Artist :
- Cameron Johnson
- VFX Artist :
- Caroline Kiessling
- VFX Artist :
- Cindy Libbrecht
- VFX Artist :
- Clara Mallevaile
- VFX Artist :
- Clara Parati
- VFX Artist :
- Clement Granjon
- VFX Artist :
- Daniel Tiller
- VFX Artist :
- Dave Ince
- VFX Artist :
- Doruk Saglam
- VFX Artist :
- Ed Turvey
- VFX Artist :
- Emir Hasham
- VFX Artist :
- Francesco Bianco
- VFX Artist :
- Gareth Harwood
- VFX Artist :
- Grace Davison
- VFX Artist :
- Greta Kossowska
- VFX Artist :
- Henrik Holmberg
- VFX Artist :
- Jack Harris
- VFX Artist :
- Jermaine Rajis
- VFX Artist :
- Joe Dymond
- VFX Artist :
- Joe Kane
- VFX Artist :
- Marcel Ruegenberg
- VFX Artist :
- Mathilde Dallamaggiore
- VFX Artist :
- Matt Clarke
- VFX Artist :
- Maxime Pillonel
- VFX Artist :
- Micahel Ho
- VFX Artist :
- Mo Mouzi
- VFX Artist :
- Natacha Pianeti
- VFX Artist :
- Rachel Bosc-Bierne
- VFX Artist :
- Sam Rowan
- VFX Artist :
- Sebastian Caldwell
- VFX Artist :
- Shariq Altaf
- VFX Artist :
- Solveig Lynde
- VFX Artist :
- Thanos Topouzis
- VFX Artist :
- Thiago Vilas Boas
- VFX Artist :
- Tom Humphrey
- VFX Artist :
- Tom Moreland
- VFX Artist :
- Tom Moreland
- VFX Artist :
- Tomer Epshtein
- VFX Artist :
- Valentin Beaumont
- VFX Artist :
- Wojtek Piwowarczyk
- VFX Artist :
- Yann Benedi
- VFX Artist :
- Yaz Raji
- Lidar Scanner :
- Duncan Lees
- Lidar Scanner :
- Robert Kraczek
- Audio Post Production :
- Factory Studios
- Sound Design and Mix :
- Mark Hills
- Creative Director Audio :
- Anthony Moore
- Senior Audio Producer :
- Deborah Whitfield
- Foley :
- Foley Farmers
- Music Supervision :
- Duncan Smith
- Music Supervision :
- James Marshall
- Song Title :
- Blue Monday
- Written by :
- Peter Hook
- Written by :
- Stephen Paul
- Written by :
- David Morris
- Written by :
- Gillian Lesley Gilbert
- Written by :
- Bernard Sumner
- Produced & Performed by :
- Sebastian Böhm
- Music Production & Label :
- Position Music
- Publisher :
- Universal Music Publishing Ltd
- Illustration Agency :
- ATRBUTE
- Illustrator Agent :
- Jeff Church
- Illustrator :
- Matt Taylor
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