Sony PlayStation's new ad is a giant game of chess

Francois Rousselet helms latest blockbuster spot from Adam&Eve/DDB

Published On
Sep 13, 2021

Editor's Pick

Chess had a giant moment in popular culture earlier this year with the success of Netflix's "The Queen's Gambit." And now the traditional board game is influencing a more modern form of gaming; it's the centerpiece of Sony Playstation's latest blockbuster commercial.

The new spot revolves around an epic game of chess, set in a city laid out like a giant chessboard where a cast of exotically-costumed chess piece characters battle against each other.

It tells the story of two rival kings, but follows the progress of a lowly pawn as she makes her way through the city. On her journey she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team. Amongst the chess references there are also plenty of gaming Easter eggs, with references to "Fortnite," "Fall Guys," "Final Fantasy" and more.

The spot was directed by Francois Rousselet via Riff Raff Films for Adam&Eve/DDB; VFX and post were out of Untold Studios. 

Sony's SVP and head of global marketing Eric Lempel said in a blog post about the spot that it "takes the viewer on a reimagined journey through one of history’s oldest and most revered games. In a fantastical city as the backdrop, play is governed by rules and limitations — and we see what happens when one player defies conventions and stands triumphant, proving that play has no limits."

 

Credits

Date
Sep 13, 2021
Client :
Sony Playstation
Agency :
Adam & Eve/DDB
Senior Vice President Head of Global Marketing :
Eric Lempel
Senior Vice President Global Marketing :
Mary Yee
Director Global Brand Marketing :
Adam Grant
Senior Manager Global Brand Marketing :
Jayne Murphy
Manager Global Brand & Platform Marketing :
Dianne Segovia
Global Brand Manager :
Alejandro Villero
Global Brand Manager :
Mattia Maccario
Joint Chief Executive Officer :
Mat Goff
Chief Creative Officer :
Richard Brim
Executive Creative Director :
Ant Nelson
Executive Creative Director :
Mike Sutherland
Art Director :
Xander Hart
Copywriter :
Edward Usher
Chief Production Officer :
Anthony Falco
Agency Producer :
Nikki Cramphorn
Agency Producer :
Panos Louca
Agency Assistant Producer :
Claire Peacock
Project Director :
Sam McGeorge
Planning Director :
David Mortimer
Managing Partner :
Sarah Coleman
Business Director :
Pip Shepherd
Account Director :
Mitch Lovich
Account Manager :
Madeleine Burrell
Account Executive :
Jemima St Aubyn
Executive Content Director :
Simon Adamson
Head of Content :
Jessica Taylor
Social Director :
Sophie Chaytor-Grubb
Senior Content Creative :
Matthew Osborne
Digital Display Lead :
Marceline Le Gaufey
Agency Integrated Producer :
Peter Williams
Assistant Integrated Producer :
Scarlett Rudd
Assistant Integrated Producer :
Richard Bailey
Legal :
Trine Odin
Legal :
Tom Campbell
Legal :
Candice Macleod
Legal :
Freya Vale
Business Affairs :
Dolores King
Business Affairs :
Layla Husted
Design :
King Henry Studio
Head of Design :
Paul Knowles
Lead Designer :
Scott Silvey
Artworker :
Chris Holiday
Studio Manager :
Studio Manager :
Rob Wallis
Global Business Director :
Sybille Chrissoveloni
Account Director :
Nicoletta Corradi
Account Manager :
George Letheren-Smith
Operations Manager :
Jon Phillips
Senior Producer :
Laura Frischke
Producer :
Nicola Shanks
Producer :
Mandy Amoah
Senior Editor :
David Smith
Editor :
Lewis Cyrus Thompson
QC :
Stuart Moore
QC :
Chloe Maudsley
Joint Head of Integrated Production :
Cave Ellson
Digital Resource Manager :
Jamie Demetriadi
Creative Technology Director :
Hash Milhan
Digital design director :
Sam Butler
Digital design director :
Mauricio Brandt
Technical Lead :
Ben Aldrich
Full Stack Developer :
Jack Christian
Lead QA Manager :
Mark Sadler
Media Agency :
Mediacom
Localisation Agency :
EG+
Production Company :
Riff Raff Films
Director :
Francois Rousselet
Owner of Riff Raff :
Matthew Fone
EP :
Tom Berendsen
EP :
Tracey Cooper
Producer :
Jane Tredget
Production Manager :
Stuart Butterworth
Production Manager :
Boris Franchi
Production Assistant :
Charlie Jones
Director of Photography :
Khalid Mohtaseb
Production Designer :
Pirra Lorenzo
1st AD :
Chris Kelly
Movi Operator :
Myron Mance
MoVi 1st AC :
Frank Gardner
Costume Designer :
Kate Forbes
Costume Assistant :
Jon Revell
Service Production Company :
Papaya Films
Producer :
Tomek Skrodzki
Production Manager :
Darek Kozyra
Production Manager :
Jimmy Gradziuk
Production Coordinator :
Ola Krzykowska
Production Coordinator :
Kasia Kordecka
Production Coordinator :
Pawel Majewski
Unit Manager :
Remik Kubiak
Unit Manager :
Wojtek Strzeiński
2nd AD :
Roma Zachemba
1st AC :
Macin Studniarek
Steadicam :
dam Mendry
Grip :
Edwin Wolski
Gaffer :
Pawel Chiczewski
Production Designer :
Monika Sajko
Costume Stylist :
Kasia Lewinska
Hair & Makeup Artist :
Dominika Dylewska
Stunt :
Tomek Lewandowski
Edit Company :
Everest Studios
Edit Company :
Stitch Editing
Producer :
Fanny Huguet
Editor :
Nicolas Larrouquere
Editor :
Charlie Rotberg
Managing Director :
Angela Hart
Grade :
Julien Alary
Post Production :
Untold Studios
Executive Creative Director :
Neil Davies
Executive Producer :
Ian Berry
Executive Producer :
Tom Igglesden
Post Producer :
Ellie Joseph
Post Producer :
George Reid
Production Assistant :
Jordan Maloga
CD :
Dave Fleet
VFX Supervisor :
Alex Gabucci
VFX Supervisor :
Amir Bazazi
VFX Artist :
Adam Chabane
VFX Artist :
Alex Doyle
VFX Artist :
Alice Haynes
VFX Artist :
Amir Bazazi
VFX Artist :
Andres Ramos
VFX Artist :
Ant Allen
VFX Artist :
Aurelien Lemonnier
VFX Artist :
Becky Clay
VFX Artist :
Ben Harris
VFX Artist :
Ben McIlveen
VFX Artist :
Benoit Paya
VFX Artist :
Briag Mallat
VFX Artist :
Cameron Johnson
VFX Artist :
Caroline Kiessling
VFX Artist :
Cindy Libbrecht
VFX Artist :
Clara Mallevaile
VFX Artist :
Clara Parati
VFX Artist :
Clement Granjon
VFX Artist :
Daniel Tiller
VFX Artist :
Dave Ince
VFX Artist :
Doruk Saglam
VFX Artist :
Ed Turvey
VFX Artist :
Emir Hasham
VFX Artist :
Francesco Bianco
VFX Artist :
Gareth Harwood
VFX Artist :
Grace Davison
VFX Artist :
Greta Kossowska
VFX Artist :
Henrik Holmberg
VFX Artist :
Jack Harris
VFX Artist :
Jermaine Rajis
VFX Artist :
Joe Dymond
VFX Artist :
Joe Kane
VFX Artist :
Marcel Ruegenberg
VFX Artist :
Mathilde Dallamaggiore
VFX Artist :
Matt Clarke
VFX Artist :
Maxime Pillonel
VFX Artist :
Micahel Ho
VFX Artist :
Mo Mouzi
VFX Artist :
Natacha Pianeti
VFX Artist :
Rachel Bosc-Bierne
VFX Artist :
Sam Rowan
VFX Artist :
Sebastian Caldwell
VFX Artist :
Shariq Altaf
VFX Artist :
Solveig Lynde
VFX Artist :
Thanos Topouzis
VFX Artist :
Thiago Vilas Boas
VFX Artist :
Tom Humphrey
VFX Artist :
Tom Moreland
VFX Artist :
Tom Moreland
VFX Artist :
Tomer Epshtein
VFX Artist :
Valentin Beaumont
VFX Artist :
Wojtek Piwowarczyk
VFX Artist :
Yann Benedi
VFX Artist :
Yaz Raji
Lidar Scanner :
Duncan Lees
Lidar Scanner :
Robert Kraczek
Audio Post Production :
Factory Studios
Sound Design and Mix :
Mark Hills
Creative Director Audio :
Anthony Moore
Senior Audio Producer :
Deborah Whitfield
Foley :
Foley Farmers
Music Supervision :
Duncan Smith
Music Supervision :
James Marshall
Song Title :
Blue Monday
Written by :
Peter Hook
Written by :
Stephen Paul
Written by :
David Morris
Written by :
Gillian Lesley Gilbert
Written by :
Bernard Sumner
Produced & Performed by :
Sebastian Böhm
Music Production & Label :
Position Music
Publisher :
Universal Music Publishing Ltd
Illustration Agency :
ATRBUTE
Illustrator Agent :
Jeff Church
Illustrator :
Matt Taylor

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