Chess had a giant moment in popular culture earlier this year with the success of Netflix's "The Queen's Gambit." And now the traditional board game is influencing a more modern form of gaming; it's the centerpiece of Sony Playstation's latest blockbuster commercial.
The new spot revolves around an epic game of chess, set in a city laid out like a giant chessboard where a cast of exotically-costumed chess piece characters battle against each other.
It tells the story of two rival kings, but follows the progress of a lowly pawn as she makes her way through the city. On her journey she encounters different challenges posed by the opposition, but ultimately makes her way to the rival King’s penthouse to win the game for her team. Amongst the chess references there are also plenty of gaming Easter eggs, with references to "Fortnite," "Fall Guys," "Final Fantasy" and more.
The spot was directed by Francois Rousselet via Riff Raff Films for Adam&Eve/DDB; VFX and post were out of Untold Studios.
Sony's SVP and head of global marketing Eric Lempel said in a blog post about the spot that it "takes the viewer on a reimagined journey through one of history’s oldest and most revered games. In a fantastical city as the backdrop, play is governed by rules and limitations — and we see what happens when one player defies conventions and stands triumphant, proving that play has no limits."