PlayStation 4 Launches With Player-Centric, High-Octane Spot

The Console's Past and Future Come Together in 180 Amsterdam Film

Published On
Nov 14, 2013

Editor's Pick

180 Amsterdam does a little VFX magic to launch the PlayStation 4, via a spot directed by Scott Lyon at Outsider that puts you, the player, in the center of the action. Told from a first-person perspective, the ad features the heroes and villains that have ever been part of the PlayStation universe, and also features sneak peeks from upcoming PS4 titles. An online version of the film asks you to find those Easter Eggs.

Credits

Date
Nov 14, 2013
Brand:
Sony PS4
Client:
Sony PS4
Agency:
180 Amsterdam
Production Company:
Outsider
Director:
Scott Lyon

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Project Type