Sony : The Xperia Soda Stunt

It's soda-proof.

Published On
Nov 07, 2012

Editor's Pick

CP&B demonstrates the new Sony Xperia acro S smartphone -- which is waterproof -- with a fun stunt in a Norway theater.

Patrons attending the James Bond flick "Skyfall" were given free sodas at the start of the movie. Before the movie started, a video played, telling the audience that some of those soda cups had free Xperia phones inside them. If your cup rang, the (now sopping wet and probably sticky) device, was yours.

Credits

Date
Nov 07, 2012
Brand:
Sony
Client:
Sony
Agency:
CP&B
Executive Creative Director/Production:
Gustav Martner
Creative Director:
Jonas Wittenmark
Creative Director:
Tobias Carlson
Art Director:
Jonas Wittenmark
Copywriter:
Tobias Carlson
Junior Art Director:
Jakob Eriksson
Junior Copywriter:
Elof Ivarsson
Agency Producer:
Annika Andreasson
Event Agency:
Grandins Flying Circus
Production Company:
Vidiots

Need a credit fix? Contact the Creativity Editors

Project Type