A Woman Travels Many Miles to Find a Former Love in This Tearjerker From Esso

European Brand Ad Introduces 'Journeys Matter' Tagline

Published On
Jul 20, 2016

Editor's Pick

Esso introduces the tagline "Journeys Matter" with the launch of a beautiful, emotive European brand campaign, in a deliberate move away from previous ads which focused more on fuel claims and retail messaging.

"Sophie's Journey," created by Adam & Eve / DDB and directed by Nick Gordon at Somesuch, is the tale of an older woman traveling across Europe to visit a past love. Along the way, she has various adventures and mishaps, with a flat tire, an arboreal roadblock, snowstorms and more. However, she rises to the occasion, changing her own tire, hanging out with truckers, even playing a driving video game in an arcade at one point. Finally she reaches her destination, and the ending might easily have you welling up.

Paul Cohen, executive creative director on ExxonMobil at Adam & Eve / DDB, said in a statement: "We've tried to talk to fuel consumers differently, we've avoided the hard-hitting fuel economy claims and instead, we've put Esso front and centre in people's lives as the facilitator of 'Journeys That Matter.' By telling the story of Sophie, a strong independent woman making a significant journey of her own we hope to engender an emotional engagement with one of the world's largest corporations and inspire people to make meaningful journeys of their own."

The TV ad will run in the U.K., Belgium, Netherlands and Luxembourg, supported by outdoor, press, digital display and forecourt point-of-sale.


Jul 20, 2016
Agency :
Adam & Eve/DDB
Brand :
Client :
Marketing Communications Manager :
Louise Leavy
Chief Creative Officer :
Ben Priest
Executive Creative Director :
Paul Cohen
Creative :
Simon Lloyd
Agency Producer :
Charles Woodall
Creative Planner :
James Price
Creative Planner :
Peter Lewis
Regional Account Director :
Katie Toller
Business Director :
Caroline Logan
Account Director :
Alannah Wells
Senior Account Manager :
Elena Kalogeropoulos
Media Planner :
Richard Wright
Production Company :
Somesuch & Co
Executive Producer :
Seth Wilson
Producer :
James Waters
Director :
Nick Gordon
Director, Photography :
Thimios Bakatakis
Editing Company :
Final Cut
Editor :
Dan Sherwen
Post Production :
Post Producer :
Hannah Ruddleston
Visual Effects Supervisor :
Iain Murray
2D Artist :
Giles Hicks
Colorist :
Jean-Clement Soret
Music Supervisor :
Tom Stanford
Music Supervision :
Platinum Rye
Audio Post Production :
750 MPH
Soundtrack name and composer :
Lauren's Walking
Composer :
Angelo Badalamenti

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