Whimsical Ad Aims to Change U.K. Attitudes Toward Pizza Crust
Sep 17, 2014
Domino's wants to get the U.K. excited about pizza crusts, and this latest TV ad, promoting its Cheese and Smokey Bacon Stuffed Crust pizza, finds a whimsical way to persuade us that we shouldn't throw them away. It centers on a schoolgirl who delights in feeding the birds her leftover crusts -- until they get too delicious, that is. The ad (which has a totally different feel to Domino's U.S. work through Crispin Porter & Bogusky) is by Iris, London.