Guess Kate Upton wasn't going to be the main attraction of Mercedes-Benz' Super Bowl ad, which was released today. Willem Dafoe is undeniably the star of the dreamy spot, which has him playing the Devil himself, ready to ask an unsuspecting young man to sign away his soul in return for the car, and all it brings. What it brings of course, is racing adventures, fame and fortune (Usher appears!), and a spot on Wired's front cover -- and a surprise twist ending. Agency is Merkley + Partners, MJZ's Dante Ariola directs.

The spot reminds us of Kia's fantastic dream-sequence Game Day effort last year, which featured a clumsy Sandman that gave a husband and wife the dreams of their lives. That company also released its Super Bowl spot today -- and of course, it's another fantastical sequence, starring a little boy with a very pertinent question.