Axe Profiles Great Love Stories Throughout History That Never Were
Soulmates, Don't Leave Love Up to Chance
Apr 22, 2014
Couples throughout history have long relied on fate -- or more appropriately, dumb luck -- when it comes to meeting each other. Little did they know that their chance meetings could just as easily have not taken place at all, thanks to factors completely beyond their control. Axe and BBH London re-launch the Axe range (including new cans and package designs) with "Soulmates," a spot that shows how a random bar fight, a group bow, or a couple of police officers stopped what could have been great love stories -- all for the same guy.
Thankfully, there's Axe, which eliminates fate forever, guaranteeing you true love -- or at least some action. Tim Godsall of Biscuit directs the film, which set is to a cover of Harry Nilsson's "One," by Order of Era.