Sour Patch Kids : World Gone Sour (The Lost Kids)

And you just thought the Kids were some tasty candy.

Published On
Oct 04, 2011

Editor's Pick

The Gremlins, The Smurfs and creepy little pipsqueaks of all persuasions have nothing on The Sour Patch Kids, whose true personality comes out in Method Man's latest music video, for his single "World Gone Sour (The Lost Kids)," created and produced out of Mother New York. Directed by Hungry Man's Taika Waititi, the clip reveals what happens when Sour Patch Kids don't fulfill their destiny of being eaten, perhaps relegated to the gap in your couch cushions or trapped beneath the floorboards.

The music video is just one part of Mother's new campaign for the kids, which later this year will debut the upcoming Sour Patch Kids video game, "World Gone Sour." Created for multiple consoles, players shrink down to candy size and battle the deranged candy kids who wreak all sorts of havoc like Gizmo on water. Fans can check into the Sour Patch Kids Facebook page for updates on the upcoming game.

Credits

Date
Oct 04, 2011
Brand:
Sour Patch Kids
Client:
Sour Patch Kids
Agency:
Mother-New York
Creative:
Allon Tatarka
Creative:
April Mathis
Creative:
Blaise Cepis
Creative:
Jordan Chouteau
Creative:
Paul Malmstrom
Strategist:
Shobha Sairam
Strategist:
Krystal Plomatos
Mother:
Imogen Bailey
Agency Producer:
Emma Starzacher
Production Company:
Hungryman
Executive Producer:
Kevin Byrne
Producer:
Brian Quinlan
Director:
Taika Waititi
Editor:
Lawrence Young
Post Production Company:
Framestore
CG Producer:
Framestore
Music:
"The Lost Kids" - Universal Music Publishing & Island Def Jam
Editing Company:
No6
Audio Post Company:
Sound Lounge
Mixer:
Keith Reynaud
Executive Producer:
Gloria Pitagorsky

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Project Type