This man is the very embodiment of "Dance like nobody's watching." Wieden & Kennedy debuts the latest installment in its "Whatever's Comfortable" campaign for Southern Comfort. Another stroke of casting genius resulted in this protagonist, who dances to the beat of his very own drum, or in thsi case, to "Estrelar," by Marcos Valle. As with previous spots, "Beach," and "Karate," the agency searched internationally for a person who would embody the spirit of being comfortable in your own skin. Looks like they found themselves a winner.