Southern Comfort Introduces a New Predator During Shark Week

Her Manicure Could Kill

Published On
Aug 11, 2014

Editor's Pick

It looks like Southern Comfort and Wieden + Kennedy New York are quietly jumping on the Shark Week bandwagon with the introduction of its latest non-speaking spokesperson, a lady barfly who sports what could possibly be the most dangerous manicure ever -- a spiky set of shark-adorned claws.

In this new ad directed by Steve Rogers via Biscuit Filmworks, Ms. Comfort uses her great white fingernails to mix her drinks and stab into a maraschino cherry while chillling at a local bar, taking in the smooth sounds of "Little Red Riding Hood" by Bushwalla and Sallie Ford & The Sound Outside. She's a refreshing addition to the brand's lineup of cool cats, which has included the hairy, portly beachcomber and the handlebar-mustached salon-goer.

The campaign will continue online, when Southern Comfort on Wednesday launches the Sharktender on Southerncomfort.com, which, according the W+K will be a "deep sea bartending experience" for which the brand and agency have adopted their very own shark. Visitors will be able to track his movements and receive location-based drink recs. The campaign can be followed on social media at #sharktender.

Credits

Date
Aug 11, 2014
Brand :
Southern Comfort
Client :
Southern Comfort
Agency :
Wieden & Kennedy - New York
Director :
Steve Rogers
Production Company :
Biscuit Filmworks
Executive Creative Director :
Susan Hoffman
Creative Director :
Jimm Lasser
Creative Director :
Caleb Jensen
Creative :
Laddie Peterson
Creative :
Jeff Dryer
Producer :
Orlee Tatarka
Head of Content Production :
Nick Setounski
Production Company :
Biscuit Filmworks
Director :
Steve Rogers
Executive Producer :
Holly Vega
Managing Director :
Shawn Lacy
Line Producer :
Kathy Rhodes
Director, Photography :
Benoit Delhomme
Editorial Company :
Mackenzie Cutler
Editor :
Gavin Cutler
Assistant Editor :
Ryan Steele
Post Executive Producer :
Sasha Hirschfeld
Visual Effects Company :
The Mill
Senior Visual Effects Producer :
Orlaith Finucane
Senior Visual Effects Producer :
Aleen Kim
Creative Director/Lead Flame Artist :
Jade Kim
Creative Director/Lead Flame Artist :
Margolit Steiner
CG Artist :
Laurent Giaume
Song :
Little Red Riding Hood
Artist, Lead Vocals :
Bushwalla
Artist, Background Vocals :
Sallie Ford
Artist of Instrumentals :
Graeme Gibson
Artist of Instrumentals :
Sallie Ford
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Music Company :
Walker
Music Producer :
Sara Matarazzo
Music :
Abbey Hickman

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Project Type