The Southern Comfort Dudes Get the Most Comfortable Spray Tan Ever

Andreas Nilsson Directed Spot for U.K. Market

Published On
Jun 16, 2015

Editor's Pick

Southern Comfort continues its "Whatever's Comfortable" campaign with a spot created specifically for the U.K. market by agency Wieden & Kennedy New York. Since Summer in Britain is notoriously rainy, it's time to get a spray tan, and here we see three more guys who are "comfortable in their own skin" get the sun-kissed look in a salon.

Like previous ads such as Shampoo and Beach, the spot is a wonderful blend of seedy comedy and cool soundtrack ("All Gold Everything" by Soulja Boy). It ends with the three newly tanned dudes chillling with a Southern Comfort, and the line "Tan your lemonade." The spot, which will run online and in cinemas in the U.K. only, was directed by Biscuit Filmworks' Andreas Nilsson (the director behind Volvo's Epic Split).

Credits

Date
Jun 16, 2015
Brand:
Southern Comfort
Client:
Southern Comfort
Executive Creative Director:
Jaime Robinson
Executive Creative Director:
David Kolbusz
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Creative Director:
Mike Giepert
Copywriter:
Laddie Peterson
Copywriter:
Rajeev Basu
Head of Content Production:
Nick Setounski
Producer:
Cheryl Warbrook
Strategist:
Tom Gibby
Production Company:
Biscuit Filmworks
Director:
Andreas Nilsson
Executive Producer/COO:
Shawn Lacy
Executive Producer:
Colleen ODonnell
Line Producer:
Mirka Taylor
Line Producer:
Jay Veal
Director, Photography:
Sebastian Wintero Hansen
Editorial Company:
Arcade NYC
Editor:
Geoff Hounsell
Post Producer:
Cecilia Melton
Post Executive Producer:
Sila Soyer
Editorial Assistant:
Sam Barden
Visual Effects Company:
The Mill
Compositing:
Tomas Wall
Compositing:
Rob Meade
CG Artist:
Andrew Bartholomew
Producer:
Colin Moneymaker
Telecine Company:
CO3
Colorist:
Tim Masick
Mix Company:
Heard City
Mixer:
Phillip Loeb
Producer:
Natasha Alden
Producer:
Sasha Awn
Song:
"All Gold Everything"
Artist:
Soulja Boy
Agency:
Wieden & Kennedy-New York

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