Southern Comfort Introduces a 'Young Gun' in Latest Spot

W+K and Southern Comfort Present the Latest Comfortable Man

Published On
Jun 18, 2014

Editor's Pick

Meet, Stephen, a bartender with a penchant for haphazard presentation and the latest face of Southern Comfort.

While last year's whimsical spot 'Dance' has been given a second life, just in time for the World Cup, this new ad from the liqueur brand is an appropriate addition to the series.

From the throwback quality found in previous efforts to the offbeat character marching to the beat of his own drum, Southern Comfort remains consistent. This time, however, the release coincides with the southerncomfort.com redesign launch. There, one of Stephen's more popular recipes can be found. It's a Cola. Not Neat.

Wieden + Kennedy's core SoCo team returns to work on this one along with Good Ear Music Supervision's Andrew Charles Kahn, choosing The Phantom's 'Love Me' as the backing track. For more on the "Whatever's Comfortable" campaign's song selections, read the article here.

Credits

Date
Jun 18, 2014
Brand:
Southern Comfort
Client:
Southern Comfort
Agency:
Wieden & Kennedy-New York
Executive Creative Director:
Susan Hoffman
Creative Director:
Caleb Jensen
Creative:
Fabian Berglund
Head of Content Production:
Nick Setounski
Director:
Steve Rodgers
Managing Director:
Shawn Lacy
Director, Photography:
Benoit Delhomme
Editor:
Gavin Cutler
Visual Effects Company:
The Mill
Senior Visual Effects Producer:
Aleen Kim
Lead Flame Artist:
Margolit Steiner
Song:
Love Me
Music Supervisor:
Andrew Kahn
Mixer:
Steve Rosen
Creative Director:
Jimm Lasser
Creative:
Andrew Jasperson
Producer:
Orlee Tatarka
Production Company:
Biscuit Filmworks
Executive Producer:
Holly Vega
Line Producer:
Kathy Rhodes
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Ryan Steele
Senior Visual Effects Producer:
Orlaith Finucane
Lead Flame Artist:
Jade Kim
CG Artist:
Laurent Giaume
Artist:
The Phantom
Mix Company:
Sonic Union

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