Toshiba : Space Chair - The Making Of...

Toshiba and Grey London take a chair into space to film the world's highest commercial.

Published On
Nov 16, 2009

Editor's Pick

In its latest outing for Toshiba, Grey London collaborated with The Mill to film "the world's highest commercial," shot 98,000 feet above Nevada's Black Rock desert.

To capture the spot's footage, two Toshiba hi-def IK-HR1S video cameras and a lightweight chair were suspended from a high altitude helium balloon and floated into space until the chair exploded from extreme atmospheric pressure 98,268 feet.