Why Toys and Heaters Can Never Be Friends

Farmers Insurance Teaches You Insurance Tips Through 15-Second Videos

Published On
Aug 20, 2013

Editor's Pick

Farmers Insurance and RPA present, "The Smart Hub," a series of online films that feature little nuggets of insurance wisdom, told via humor. Directed by Tony Liu and PJ Richardson, the spots each offer up some advice for keeping yourself and your home safe. In "Space Heater Safety," a sage toy reminds his stuffed friends what happened the last time they made friends with a space heater, while Dribbles Johnson educates you on dripping faucets in "Frozen Pipes,", and a lady's spirit animal advises her on anger management in "Road Rage."

The campaign is part of "15 Seconds of Smart," a microsite that will live at Smart.Farmers.com, and feature videos in different formats that give you insurance related tips. The brand has also been sending out tips via Vine, a tactic we saw previously done by home improvement retailer Lowe's.


Aug 20, 2013
Farmers Insurance
Farmers Insurance
Group Creative Director:
Pat Mendelson
Creative Director:
Pete Figel
Creative Director:
Tom Hamling
Art Director:
Cheston Kwan
Josh Hill
Executive Agency Producer:
Gary Paticoff
Agency Producer:
Joshua Herbstman
Production Company:
Director/Creative Director:
Tony Liu
Director/Creative Director:
PJ Richardson
Executive Producer:
Michael Bennett
Head of Production:
Eric Badros
Kirsten Noll
Chief Creative Officer:
Joe Baratelli

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