Why Toys and Heaters Can Never Be Friends
Farmers Insurance Teaches You Insurance Tips Through 15-Second Videos
Editor's Pick
Farmers Insurance and RPA present, "The Smart Hub," a series of online films that feature little nuggets of insurance wisdom, told via humor. Directed by Tony Liu and PJ Richardson, the spots each offer up some advice for keeping yourself and your home safe. In "Space Heater Safety," a sage toy reminds his stuffed friends what happened the last time they made friends with a space heater, while Dribbles Johnson educates you on dripping faucets in "Frozen Pipes,", and a lady's spirit animal advises her on anger management in "Road Rage."
The campaign is part of "15 Seconds of Smart," a microsite that will live at Smart.Farmers.com, and feature videos in different formats that give you insurance related tips. The brand has also been sending out tips via Vine, a tactic we saw previously done by home improvement retailer Lowe's.
Credits
- Date
- Aug 20, 2013
- Brand :
- Farmers Insurance
- Client :
- Farmers Insurance
- Agency :
- RPA
- Group Creative Director :
- Pat Mendelson
- Creative Director :
- Pete Figel
- Creative Director :
- Tom Hamling
- Art Director :
- Cheston Kwan
- Copywriter :
- Josh Hill
- Executive Agency Producer :
- Gary Paticoff
- Agency Producer :
- Joshua Herbstman
- Production Company :
- Laundry
- Director/Creative Director :
- Tony Liu
- Director/Creative Director :
- PJ Richardson
- Executive Producer :
- Michael Bennett
- Head of Production :
- Eric Badros
- Producer :
- Kirsten Noll
- Chief Creative Officer :
- Joe Baratelli
Need a credit fix? Contact the Creativity Editors
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