HP : Space

HP does not stand for "Have a Printer."

Published On
Mar 10, 2010

Editor's Pick

HP does not just stand for "Have a Printer." That's the point that 72andSunny and the tech company are making in this new brand campaign starring actor/comedian Rhys Darby of Flight of the Conchords and directed by Simon McQuoid of Imperial Woodpecker.

The "Let's Do Amazing" campaign features spots, blogger-targetted films and a new employee-directed short, all designed to shed light on the company's broader base of tech-focused offerings outside of just printers. "The brand hadn't kept pace with the company and that's the problem HP wanted to fix," explains 72andSunny CD John Boiler. Rhys Darby acts as a foil throughout the campaign, interviewing various HP patrons in his trademark awkward manner. "What we didn't want to do was have a spokesman," says Boiler.


Mar 11, 2010
Client :
Brand :
Agency :
Creative Director :
Glenn Cole
Creative Director :
John Boiler
Creative Director :
Bryan Rowles
Copywriter :
Jed Alger
Designer :
Jeff Beberman
Brand Manager :
Judson Whigham
Senior Producer :
Jay Howard
Interactive Producer :
Jessica Rudzewicz
Production Company :
Imperial Woodpecker
Director :
Simon McQuoid
Executive Producer :
Doug Halbert
Producer :
Anita Wetterstedt
Director, Photography :
Mandy Walker
Editorial Company :
The Whitehouse Post
Editor :
David Brixton
Editor :
Kevin Zimmerman
Editor :
Dan Oberle
Editor :
Heidi Black
Assistant Editor :
Ben McCambridge
Assistant Editor :
Joanna Manning
Mix :
Lime Studios
Mixer :
Rohan Young
Mixer :
Joel Waters
Telecine :
Colorist :
Stefan Sonnenfeld
Visual Effects :
Vendetta Post
Artist :
Pete Mayor
Artist :
Nick Piper
Artist :
Shauna Prescott
Executive Producer :
Sandy Beladino
Director, Brand Development :
Alex Schneider
Director, Film Production :
Sam Baerwald
Business Affairs Director :
Jessica Reznick
Director, Interactive Production :
Rebekah Jefferis

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