Nike Recreates French Soccer Star Blaise Matuidi's Inspiring Journey
Uplifting Spot Celebrates a Cultural Influencer
Editor's Pick
In this uplifting spot from Wieden & Kennedy Amsterdam, Nike charts the journey of French soccer player Blaise Matuidi from wide-eyed kid to international superstar. The spot begins with a scene where the young Matuidi sees his hero, Nigerian player Jay-Jay Ochoka, scoring on TV. As he grow up, he's inspired to go on and train hard, transcending his background to become a sporting hero and cultural influencer himself. The soundtrack is a remix of Earth Wind & Fire's "Shining Star," by Sebastien.
David Smith and Craig Williams, W&K Amsterdam Creative Directors, said: "Blaise Matuidi is an infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French popular culture. Just google "charo life" to feel the Blaise effect."
The spot is running on TV in France and will roll out globally via digital channels. It was directed by Fleur + Manu through Division Films.
Credits
- Date
- Apr 07, 2016
- Brand:
- Nike
- Client:
- Nike
- Agency:
- Wieden & Kennedy-Amsterdam
- Senior Brand Communications Director:
- Ed Collin
- Brand Communications Director:
- Nick Kettelhake
- Executive Creative Director:
- Eric Quennoy
- Executive Creative Director:
- Mark Bernath
- Creative Director:
- Craig Williams
- Creative Director:
- David Smith
- Art Director:
- Sebastien Partika
- Copywriter:
- Edouard Olhagaray
- Head of Broadcast Production:
- Joe Togneri
- Broadcast Producer:
- Elissa Singstock
- Creative Planner:
- Stéphane Missier
- Communications Planner:
- Josh Chang
- Digital Strategist:
- Greg White
- Group Account Director:
- Kathryn Addo
- Account Director:
- Tim Ryan
- Account Manager:
- Jorge Fesser
- Project Manager:
- Loes Poot
- Business Affairs:
- Kacey Kelley
- Film Production Company:
- Division Films
- Director:
- Fleur and Manu
- Director, Photography:
- Steve Annis
- Producer:
- Jules De Chateleux
- Executive Producer:
- Jules De Chateleux
- Editing Company:
- Whitehouse Post London
- Editor:
- Russell Icke
- Audio Post:
- Wave Studios Amsterdam
- Audio Post:
- Grand Central Studios
- Music title and Artist:
- "Shining Star" (Sebastian Remix)
- Original Music Composer:
- Earth, Wind & Fire (Remixed by Sebastian)
- Remix:
- Ed Banger Records
- Post Production:
- Glassworks Amsterdam
- Flame Artist:
- Morten Vinther
- Flame Artist:
- Kyle Obley
- Telecine:
- Daniel De Vue
- Producer:
- Anya Kruzmetra
- Producer:
- Christian Downes
- Media Agency:
- Mindshare Paris
- Digital Agency:
- RGA London
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