In this uplifting spot from Wieden & Kennedy Amsterdam, Nike charts the journey of French soccer player Blaise Matuidi from wide-eyed kid to international superstar. The spot begins with a scene where the young Matuidi sees his hero, Nigerian player Jay-Jay Ochoka, scoring on TV. As he grow up, he's inspired to go on and train hard, transcending his background to become a sporting hero and cultural influencer himself. The soundtrack is a remix of Earth Wind & Fire's "Shining Star," by Sebastien.
David Smith and Craig Williams, W&K Amsterdam Creative Directors, said: "Blaise Matuidi is an infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French popular culture. Just google "charo life" to feel the Blaise effect."
The spot is running on TV in France and will roll out globally via digital channels. It was directed by Fleur + Manu through Division Films.