SPDA : Trees

This camouflage is natural.

Published On
Apr 12, 2012

Editor's Pick

Mayo Publicidad, Peru celebrates the SPDA's (Peruvian Society of Environmental Rights) 25 year mission to mediate between the Peruvian government and the private initiatives that could affect the country's natural resources, with this ad composed entirely from real images of trees. No PhotoShop was used, just a mashup of real life images that naturally showcase the organization's good fight.

Credits

Date
Apr 12, 2012
Brand:
SPDA
Client:
SPDA
Agency:
DraftFCB
Chief Creative Officer:
Humberto Polar
Copywriter:
Humberto Polar
Art Director:
Humberto Polar
Art Director:
Ivan Tahara
Photographer:
Humberto Polar
Additional:
Gabriel Capurro

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Project Type