Comcast/Xfinity Confuses the Hell Out of You in Latest Laffer

Goodby's Latest is a Ball of Incomprehensible Fun

Published On
Sep 05, 2014

Editor's Pick

Goodby, Silverstein & Partner's latest laffer for Comcast/Xfinity is a whole lot of confusing fun, featuring scenes of various people spouting practically incomprehensible phrases. All it would take to understand them, however, is getting up to speed on the livestreaming service's top 100 shows. The spot was directed by Benji Weinstein out of Tool.

Credits

Date
Sep 05, 2014
Brand:
Comcast/Xfinity
Client:
Comcast/Xfinity
Agency:
Goodby Silverstein & Partners
Executive Creative Director:
Adam Reeves
Copywriter:
Mitch Gage
Art Director:
Carlo Barreto
Director, Broadcast Production:
Todd Puckett
Executive Broadcast Producer:
James Horner
Broadcast Producer:
Stephanie DeNatale
Communications Strategy Director:
Jared Grant
Director, Brand Strategy:
James Thorpe
Brand Strategist:
Harper Bokum-Fauth
Senior Business Affairs Manager:
Judy Ybarra
Production Company:
Tool of North America
Director:
Benji Weinstein
Director, Photography:
Bob Yeoman
Producer:
Jason Manz
Executive Producer:
Oliver Fuselier
Production Supervisor:
John O'Connor
Editorial Company:
Cut + Run
Editor:
Graham Turner
Producer:
Remy Foxx
Executive Producer:
Deanne Mehling
Telecine:
MPC-LA
Color Producer:
Summer McCloskey
Colorist:
Mark Gethin
Visual Effects/Finishing:
Brickyard VFX
Visual Effects Lead Artist:
Patrick Poulatian
Animator/After Effects Artist:
Anton Thallner
Executive Producer:
Jeff Blodgett
Head of Production:
Diana Young
Music:
Mutato Muzika
Music:
Mark Mothersbaugh
Executive Producer:
Natalie Montgomery
Sound Design/Mix:
Lime
Engineer:
Joel Waters
Assistant Engineer:
Kayla Mashburn Phungglan
Executive Producer:
Jessica Locke
Producer:
Kelli Espinoza

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Project Type