Diamond Trading Corporation : Speak Love Fluently
When it comes to women, most men are clueless. When it comes to diamonds, most men are even worse than clueless. For both reasons, RMG Connect's latest online effort for Diamond Trading Corporation's "A Diamond is Forever&
Published On
Dec 06, 2006

Editor's Pick
When it comes to women, most men are clueless. When it comes to diamonds, most men are even worse than clueless. For both reasons, RMG Connect's latest online effort for Diamond Trading Corporation's "A Diamond is Forever" campaign is an early�"and much-needed�"holiday gift. Designed around an interactive map motif, the new website teaches men how to "Speak Love Fluently" and express their true feelings to their significant others through a translation guide (i.e. what each individual piece of diamond jewelry says so you don't have to); a "how-to" diamond-buying checklist; and the "Find Your Words with Diamonds Sweepstakes," a crossword puzzle game that nets some rather shiny and expensive prizes for the word-savvy winners.
Credits
- Date
- Dec 06, 2006
- Chief Creative Officer :
- Martin Macdonald
- Creative Director :
- Cesar de Castro
- Associate Creative Director :
- Mike Hurley
- Art Director :
- Bill Brissette
- Art Director :
- Guillermo Martinez
- Producer :
- Kristina Frantz
- Producer :
- Sean Hendricks
- Design Director/Flash Designer :
- Philip Radvan
- Design Director/Flash Designer :
- Ekin Seker
- Interaction Designer :
- David Bonavita
- Interaction Designer :
- Thuy Voung
- Senior Technical Lead :
- Claudia Correa Salhab
- Database Analyst :
- Dorian Gitelman
- Systems Administrator :
- Jayron Martinez
- Quality Assurance :
- Valary Shapar
- Client :
- Diamond Trading Corporation
- Agency :
- RMG Connect
- Brand :
- Diamond Trading Corporation
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Project Type