Toronto Agency Zulu Alpha Kilo Absolutely Destroys the Logic Behind Agencies Taking on Freebie Jobs
Nov 06, 2015
Toronto agency Zulu Alpha Kilo absolutely destroys the logic behind agencies taking on spec work by doing a little experiment in this rather awesome short video.
A seemingly nice man goes shopping for goods and services -- everything from breakfast to personal training -- and innocently asks for spec work. The incredulous reactions from real-world, non-adland folks are priceless, especially when our protagonist tries to get spec food at a greasy spoon. "You guys could make me a spec breakfast, right? And then if I enjoy it, I'll make you guys my ROR: my Restaurant of Record," he says. The guy behind the counter exhibits the perfect range of amusement, annoyance and anger.