Let the (Latest) Revolt Against Spec Work Begin!

Toronto Agency Zulu Alpha Kilo Absolutely Destroys the Logic Behind Agencies Taking on Freebie Jobs

Published On
Nov 06, 2015

Editor's Pick

Toronto agency Zulu Alpha Kilo absolutely destroys the logic behind agencies taking on spec work by doing a little experiment in this rather awesome short video.

A seemingly nice man goes shopping for goods and services -- everything from breakfast to personal training -- and innocently asks for spec work. The incredulous reactions from real-world, non-adland folks are priceless, especially when our protagonist tries to get spec food at a greasy spoon. "You guys could make me a spec breakfast, right? And then if I enjoy it, I'll make you guys my ROR: my Restaurant of Record," he says. The guy behind the counter exhibits the perfect range of amusement, annoyance and anger.


Nov 06, 2015
Agency :
Zulu Alpha Kilo
Creative Director :
Zak Mroueh
Art Director :
Guilherme Bermejo
Writer :
Nick Doerr
Agency Producer :
Tara Handley
Production House :
Director :
Zak Mroueh
Producer :
Tara Handley
Producer :
Daniel Kaplan
Director, Photography :
Albert Huh
Casting Director :
Shasta Lutz
Video Post Facility/Editing Company :
Editor :
Mike Headford
Color Transfer :
Roslyn Di Sisto
Audio Post Facility/Music House :
Engineer :
Stephen Stepanic

Need a credit fix? Contact the Creativity Editors

Project Type