Sarah McLachlan Returns To Plead About the Life of a (Fictional) Doggie
Audi Releases Second Super Bowl Teaser, via Venables Bell & Partners
Editor's Pick
Remember those old SPCA commercials featuring singer Sarah McLachlan, accompanied by puppies and their soulful eyes, that pretty much guaranteed to set you off on a crying jag as soon as they came on? Well, Audi does, and has released a second Super Bowl teaser that is clearly a clever, funny nod to those classics.
The teaser features Ms. McLachlan in a "Special Message" designed to raise awareness around a creature who needs your help -- the Doberhuahua -- who will be the star of the car company's Big Game commercial on Feb. 2. We're assuming it's the same pooch that scared off judges at a dog show in the first teaser.
Ms. McLachlan will also make what the brand calls a "comical cameo" in the Game Day spot, which, like the teasers, was developed by agency Venables Bell & Partners in San Francisco.
Credits
- Date
- Jan 23, 2014
- Brand :
- Audi
- Client :
- Audi
- Excecutive Creative Director :
- Paul Venables
- Excecutive Creative Director :
- Will McGinness
- Creative Director :
- Tyler Hampton
- Creative Director :
- Eric Pfeifer
- Art Director :
- Byron Del Rosario
- Copywriter :
- Meredith Karr
- Director, Integrated Production :
- Craig Allen
- Agency Producer :
- Joyce Chen
- Business Leader :
- Colleen McGee
- Account Supervisor :
- Nicole Spinelli
- Production Company :
- Biscuit
- Director :
- Noam Murro
- Director, Photography :
- Toby Irwin
- Executive Producer :
- Shawn Lacy
- Executive Producer :
- Colleen O'Donnell
- Line Producer :
- Jay Veal
- Editing Company :
- Final Cut
- Editor :
- Chris Amos
- Sound Design :
- Brian Emrich at Trinitite Studios
- Music :
- Sarah McLachlan
- Music :
- Meredith Karr
- Color/Telecine :
- Adam Scott at the Mill
- Telecine Producer :
- Natalie Westerfield
- Executive Telecine Producer :
- LaRue Andersen
- Visual Effects :
- The Mill
- Visual Effects Executive Producer :
- Sue Troyan
- Visual Effects Producer :
- Dan Roberts
- Visual Effects Coordinator :
- Antonio Hardy
- 2D Lead :
- James Allen
- 3D Lead Artist :
- Gawain Liddiard
- 3D Animation :
- Jacob Bergman
- 3D Lead Artist :
- Tom Raynor
- 3D Lead Artist :
- Martin Rivera
- 3D Artist :
- Steve Beck
- 3D Artist :
- Carl Harders
- 3D Artist :
- George Lui
- 3D Artist :
- Ashraf Ghoniem
- 3D Artist :
- Blake Guest
- 3D Artist :
- Blake Sullivan
- 3D Artist :
- Bradley McLaughlin
- 3D Artist :
- Bridget Warrington
- 3D Artist :
- Cassi Clayton
- 3D Artist :
- Chris Goodrich
- 3D Artist :
- Danny Yoon
- 3D Artist :
- Hartwell Durfor
- 3D Artist :
- James Ma
- 3D Artist :
- Jason Janksy
- 3D Artist :
- Jesse Flores
- 3D Artist :
- Juan Zavala
- 3D Artist :
- Katie Yancey
- 3D Artist :
- Martin Rivera
- 3D Artist :
- Matt Bohnert
- 3D Artist :
- Matt Neapolitan
- 3D Artist :
- Miguel Guerrero
- 3D Artist :
- Mike Di Nocco
- 3D Artist :
- Nick Lines
- 3D Artist :
- Robert Chapman
- 3D Artist :
- Tom Graham
- 3D Artist :
- Sergio Xisto
- 3D Artist :
- Margaux Huneau
Need a credit fix? Contact the Creativity Editors