Specialized : Hill

Tour de France ride along.

Published On
Jul 14, 2010

Editor's Pick

Specialized "In It To Win It" campaign, created out of Goodby, Silverstein & Partners, asked online fans to support and ride along with either Andy Schleck or Alberto Contador during the Tour de France. Fans who signed up would see their names on a special "Name Frame" bike and the company would also give away bikes for each of the 21 legs of the tour. The campaign also includes TV and print executions.

Credits

Date
Jul 14, 2010
Brand:
Specialized
Client:
Specialized
Website Production Company:
Kurt Noble, Inc
Associate Creative Director:
David Kolbusz
Group Creative Director:
Margaret Johnson
Copywriter:
John Cross
Creative Director:
Rich Silverstein
Agency:
Goodby Silverstein & Partners
Executive Producer:
Peter Albrycht
Art Director:
Adrien Bindi
Agency:
Goodby Silverstein & Partners
Creative Director:
Rich Silverstein
Group Creative Director:
Margaret Johnson
Associate Creative Director:
David Kolbusz
Copywriter:
John Cross
Art Director:
Adrien Bindi
Producer:
Jim Vaughn
Production Company:
Parish Media
Director:
Ian Schiller
Executive Producer:
Ian Schiller
Producer:
Scott Samuelson
Producer:
David Lambert
Director, Photography:
Gilbert Salas
Editorial Company:
Lost Planet Editorial
Editor:
Max Koepke
Music:
Human
Post Production:
Spypost
Effects:
Spypost
Flame Artist:
Darren Orr
Producer:
Lori Joseph
Post Production Supervisor:
TJ Kearney

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Project Type