Leo Burnett seems to be on a roll when it comes to museum creativity. The agency was behind the award-winning "Van Gogh BNB", and now it's behind a clever idea that will give voice, literally, to the specimens at Chicago's Field Museum.
At a sound-recording booth traveling across the city throughout July, the campaign invites local Chicagoans to tell the stories of the animals, plants and mineral specimens in the museum's collection, all in first-creature P.O.V.
Characters in need of a voice include the first-ever brachiosaurus to be found -- "This paleontologist, Elmer Riggs, nice young fella, found me in The Rockies in 1900," goes his script. There's also a Cedar Waxwing: "I don't have wrinkles, but don't be fooled. I'm old, sister. 120-years-old," it says.
The best performances will become part of the museum's permanent collection. Visitors will be able to hear the "Specimen Monologues" on a mobile website as they explore the Field Museum's exhibits.