Speedo pays tribute to water sports of all kinds in a new digital and social campaign, starting with this uplifting film, featuring a diverse mix of aquatic atletes.
This anthem opens with gorgeous shots of 91-year-old Senior Masters swimmer Jurgen Schmidt, who started competing in his 50's and continues to this day. It goes on to showcase a broad range of other accomplished swimmers, surfers, cliff divers, paddleboarders -- even kids at their swim lessons.
The campaign, created by Hello Design, also includes a series of 17 short films, hosted on a microsite, centering on some of the people seen in the anthem. The aim is to expand Speedo's reach beyond competitive swimmers and connect with all water sports enthusiasts.