Speedo Aims to Extend Reach Beyond Competitive Swimmers in Uplifting Film

Campaign Highlights Diverse Range of Water Sports Athletes

Published On
Jan 21, 2015

Editor's Pick

Speedo pays tribute to water sports of all kinds in a new digital and social campaign, starting with this uplifting film, featuring a diverse mix of aquatic atletes.

This anthem opens with gorgeous shots of 91-year-old Senior Masters swimmer Jurgen Schmidt, who started competing in his 50's and continues to this day. It goes on to showcase a broad range of other accomplished swimmers, surfers, cliff divers, paddleboarders -- even kids at their swim lessons.

The campaign, created by Hello Design, also includes a series of 17 short films, hosted on a microsite, centering on some of the people seen in the anthem. The aim is to expand Speedo's reach beyond competitive swimmers and connect with all water sports enthusiasts.

Credits

Date
Jan 21, 2015
Brand:
Speedo
Client:
Speedo
Agency:
Hello Design
Executive Creative Director:
David Lai
Creative Director:
Hiro Niwa
Lead Designer:
Andrew Leung
Producer:
Patricia Chai
Writer:
Frank Wortham
Director, Front-End:
Scott Moore
Senior Developer:
Ramon Fritsch
Director:
Warren Kommers
Director, Photography:
Daren Crawford
Director, Photography:
Richie Trimble
Assistant Camera:
Christine Hodinh
Executive Producer:
George Lee
Line Producer:
Monte Zajicek
Editor:
Ryo Shiina
Editor:
Hajime Himeno
Composer:
Peter Suk

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Project Type