Reebok : Speedwick Dryer

Sidney Crosby goes back to the basement

Published On
Jan 04, 2010

Editor's Pick

For Reebok apparel line Speedwick, Gotham and director Henry-Alex Rubin create a spot (and a longer web film) which sees hockey star Sidney Crosby return to the Nova Scotia basement where he spent hours shooting into a net (and occasionally hitting the dryer).

See the long version here.


Jan 05, 2010
Brand :
Client :
Agency :
Chief Creative Officer :
Marty Orzio
Group Creative Director :
Michael Jordan
Copywriter :
Michael Jordan
Art Director :
Pat Walsh
Producer :
Neal Bergman
Production Company :
Director :
Henry-Alex Rubin
Director, Photography :
Darren Lew
Producer :
Elizabeth Amaral
Production Supervisor :
Christopher Grove
Editorial Company :
PS 260
Editor :
JJ Lask
Assistant Editor :
Colin Edelman
Executive Producer :
Zarina Mak
Producer :
Amy Kommats

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Project Type